When it comes to social media, how you position your brand goes a long way for conveying authenticity and trust. Social media naming conventions are equally important for government agencies as they are for celebrities, commercial entities, and other branded organizations. Prior to commencing activity in the social space, it’s important for government communicators to take a strategic approach to naming conventions.
The Social Media Subcouncil’s workgroup on Recommended Naming Conventions has recently released Draft Guidelines for Social Media Naming Conventions to help assist government agencies starting out with social media services such as Twitter, Facebook, YouTube, etc. And we’re looking for your input!
Our draft guidelines address:
- Securing and protecting your brand
- Conveying Authenticity and Trust
Account Names – “Personalized” accounts created for work-related purposes vs. master accounts representing your agency
- Considerations for URLs and File names
Our draft guidelines are now available on the subcouncil’s wiki. First, request access to the wiki (everyone’s welcome, whether in government or not; we just don’t want anonymous edits). Once you have access, you can provide your input in two ways:
1. Enter a comment on the wiki using the comment section at the bottom of the page;
2. Better yet, provide your input by directly editing the page.
We look forward to your contributions.
Marilyn Clark is the Manager of Online Communications and Services for the California Public Employees’ Retirement System (CalPERS) and a member of the Social Media Subcouncil. You can connect with her on Twitter or GovLoop.