Q: If you are already being considered by an employer for a new position, what can you do at that point for Branding?
This is a tough one. I would say that once you are in the interview process, there’s probably not a lot you can do to change their first impression of you. They have already seen your resume and application, and probably already Googled you. If you think they haven’t done an online search of you yet, you might consider updating your Linkedin profile and setting your privacy settings in Facebook so they don’t see things you don’t want them to. Otherwise, you should craft your brand for future opportunities.