I am an Amazon.Com customer – have been since Jeff Bezos launched it in 1995. It’s still evolving as an innovative on-line commerce platform. They have initiated a socially responsible program worth noting.
Today my visit to the site opened with a letter from Jeff – about an investment in the future. He announced a focused scholarship program for their employees who want to change fields.
Scholarship programs are not new – many organizations and agencies have had them for years – but Amazon’s is targeted to professions which are in critical demand in the country. Jeff describes the program:
We’re announcing the Amazon Career Choice Program. Many of our fulfillment center employees will choose to build their careers at Amazon. For others, we’re offering to pre-pay 95% of the cost of courses such as aircraft mechanics, computer-aided design, machine tool technologies, medical lab technologies, nursing, and many other fields – exclusively funding education only in areas that are well-paying and in high demand according to sources like the U.S. Bureau of Labor Statistics, and we fund those areas regardless of whether those skills are relevant to a career at Amazon.
Amazon’s initiative contributes in a positive way to retraining individuals for needed roles in the country, and invests in their employees, even if the firm doesn’t benefit directly.
Way to go, Jeff!
What other ways could organizations make a positive difference in the national or local economy?
Jeff Bezos works out of a much bigger mental reality than his peers.
Amazing. He really does have a grip on reality. But it’s also smart business, too. All that goodwill will pay itself back.
That is good for Amazon employees, but Starbucks is actually reaching out beyond their company their their “Create Jobs for the USA” initiative. They also still pay for health insurance for even their parttime employees. Now THAT’S impressive!
What a way to make a positive contribution in some many ways and still run an efficient operation.
Goodwill and a good example for others to follow.
Thanks for your comment, Chris
Right you are – Starbucks has always had ‘progressive’ practices which benefit the employees and the community – and help attract folks in for another cuppa coffee.
Thanks for expanding the scope.