Do a quick google search for the strongest brands in the world and you’ll find Google, IBM, and Apple near the top. All three of these companies demonstrate how a good brand can go a long way towards building up a lifetime of goodwill with customers.
So it made me wonder: Are agencies missing an opportunity to connect deeper with citizens by failing to deliver a strong brand presence?
Are we doing enough as communicators to promote our agency’s brand? Or are we focusing too much on the mission? What are some of the best brands in government today?