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Facebook to get a Facelift – Good for government?

“Facebook announced a redesigned News Feed–a radical makeover of their core product at the heart of their homepage. The big changes are easy to spot. The feed is now a unified design between desktops and mobiles, its images are bigger, and every bit of information is more personalized at the user’s end,” said Mark Wilson.

That’s great for the average user, but how will the new newsfeed impact government’s social media outreach.

Wilson is a senior writer at Fast Company Design. He told Chris Dorobek on the DorobekINSIDER program that with the new newsfeed images will dominate.

“For everyone involved engagement is the bottom line. The web is becoming more visual, the more pictures you have on your page the more engaged users will be,” said Wilson.

Personalized Feeds

“There will be a feed for your friends, for celebrities, for businesses you might follow. Take this for example, Facebook is trying to do more to connect organizations with friends. Say one of your friends checks into a restaurant. That post will show up in your feed with an image of the restaurant and a tag to a map with additional pictures of the location and the menu,” said Wilson. Government could do something similar. Tag stories back to interesting projects or programs.

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Dawn Lautwein

I’m apparently not a typical Facebook user. I want to be able to quickly see what people are up to, and my friends that post 10 or 20 pictures a day of cute animals or phrases frustrate that ability. I find myself wanting to delete those posts like I delete irrelevant emails. I don’t want to have to see where friends are eating besides hearing about it. Maybe I’m not bored enough?

Priscilla Anderson

I agree Dawn, I don’t have a lot of time, but I want to stay current on important info. So I could do without the pictures as well.

Nate Eckstine

How do people manage their government facebook accounts and meet the facebook terms of service? Do you use a home or work email address? Do you represent yourself accurately according to the terms of service at facebook? How do you handle public disclosure requests for Facebook content and messages?

Priscilla Anderson

I don’t have a work Facebook account, but I do use a Twitter account for my Arc Flash Forum. I didn’t want to try to manage that issue you bring up with my work account, so this seemed to work better.