The answer is simple: Facebook Live is the public access channel of the 21st century and is the new way to reach and engage your target audience. There are many possible uses of Live.
Posts Tagged: Facebook
Like all the other things we have to maintain in life – our cars, our diets, our checkbooks – maintaining an image takes time and talent. It doesn’t just happen and it doesn’t involve only one strategy.
What can your government agency broadcast on Facebook Live? What kinds of broadcasts are public sector organizations already doing on Facebook Live that can inspire your efforts to catch the attention of viewers?
Evidence shows there are positive outcomes from friending coworkers, but the risks outweigh the benefits for some, and that is why it’s okay to deny online friendships with your coworkers.
Should your government agency or public service organization even speak up about a celebrity death? If you decide to share, how can you do so tastefully?
A decision we made recently at King County, Wash., regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here. In short: Facebook ads for government can be a good thing, but the relatively new “pixel” feature is not something we have authorized.
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
Whether you’re under re-evaluation, looking for a new job, or just want to do a little pre-spring cleaning, here are some tips on editing your social media profile and keeping it professional.
Over the past few weeks, I’ve been talking about how federal agencies use social media platforms, and more specifically, Facebook, Instagram, Twitter, and YouTube. There are a ton of other sites out there that speak to various groups of people or have particular uses. Because it’s important for government to reach its audience in the… Read more »
Federal agency and department presence on social media varies widely—some have multiple accounts on various platforms while others have just a page or two that is updated infrequently. I wanted to find out what makes some sites more useful than others, so I set out to look at as many federal social media pages as… Read more »