How-To: Run A Gov’t Agency Twitter Feed – TSA Example

TSA Blogger Bob on @tsablogteam’s Twitter Presence

Why Engage?

-Engage the Public
-Debunk Myths and False Allegations
-Explain the Why of Policies and Procedures
-Humanize Workforce
-Defend the Agency
-Announce New Initiatives
Twitter – Like throwing a stone in a pond
Twitter Tips
-Refrain from tooting thine own horn
-Be responsive
-Establish a relationship with followers
-Add links to your Tweets
-Don’t be a robot
-Take the negative Tweets in Stride
-Don’t tweet too much
-Don’t retweet without giving credit
-Avoid arguments

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