How Government Can Thrive in the Digital Economy

Government agencies depend on actionable data to make mission-critical decisions about the services they provide, how citizens and employees use and interact with those services, and how they can continually improve operations.

Sometimes insights come from internal datasets that agencies have collected for months or even years. But more agencies are taking advantage of the proliferation of new data sources that give them a deeper understanding of their customers and preferences, such as online shopping habits and overall internet usage.

To help agencies explore new options for gathering, collecting and analyzing data, GovLoop partnered with Adobe for this report. In the following pages, you’ll learn how Adobe is working to help government agencies take advantage of big data through its Digital Economy Project and what the overall effort entails.