Posts Tagged: performancemeasurement

The Real Measure of Social Media Success: Going Beyond Likes and Retweets

If you have been involved in anything with a social media component this past year, then you have no doubt heard people talking about social media metrics, ROI, ROE, etc. These are basically different measures that people are using to define success, or failure, in the use of social media channels. Not too long ago,Read… Read more »