Posts Tagged: socialmedia

Creating Compelling Content

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of peopleRead… Read more »

Driving Mission Impact With a More Engaged Stakeholder Base – an ONS Case Study

As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore. WhileRead… Read more »

Best Practices for Improving Your Federal Agency’s Stakeholder Engagement

In 2009, the U.S. Department of Interior (DOI) had to face an unsettling fact: when it came to generating stakeholder engagement, the old way of doing things just wasn’t going to cut it anymore. After conducting research, DOI realized that despite being a federal agency with a huge stakeholder base and a wealth of importantRead… Read more »

The Do’s and Don’ts of Responding to Social Media Comments

Dealing with the public over social media when you are a public sector organization (PSO) posts a particular set of challenges. Some people inherently dislike and distrust the public sector and will feel the same about your organization. Some may try to use your social media channels to vent on issues that may or mayRead… Read more »

Proreactivity: The Last Social Media Frontier for the Public Sector

It is no big secret that the public sector is slow in adopting new technologies. When Public Sector Organizations (PSO) do adopt new technologies, they don’t always do it properly. This was the case (with a few exceptions) with social media. Most PSOs went in late and then tried to do it in a “businessRead… Read more »

Professional Use of Social Media: Empowerment vs Control (Part 3)

In parts 1 and 2 of this series on professional use of social media in the public service, I talked about the two different approaches you can take and about the social media disclaimer. In part 3, I would like to discuss two different models commonly used for message amplification through employee professional use ofRead… Read more »

Professional Use of Social Media: Do You Need a Disclaimer? (Part 2)

In the first part of this series on professional use of social media in the public service, I talked about the two different approaches you can take. In part 2, I will try to untangle the issue of the social media disclaimer. It is a common sight to see social media accounts, particularly Twitter accounts,Read… Read more »