As a seasoned professional who has been at an agency for a while, these activities may seem trite, annoying, or just uncomfortable. However for new staff, this may be an intangible but critical factor to keeping them engaged, motivated and improve their productivity.
To some people it may seem rather ridiculous to share this kind of guidance in 2014, but judging from the anemic LinkedIn profiles I view on a daily basis, it’s clear that it’s advice people still need. I know everyone is busy, but if how they represent themselves as professionals is important to them (andRead… Read more »
Summary: Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance,Read… Read more »
Summary: Effective digital engagement is a never-ending challenge, and it’s especially difficult for social media rookies. This post describes 12 practices – 7 DOs, 5 DON’Ts – that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. (from the Denovati SMARTRead… Read more »
Summary: Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t knowRead… Read more »
Summary: Establishing the correct Pinterest boards for your organization is critical for a successful Pinterest presence. Did you know you can use secret boards, as well as community and staging boards, to maximize your engagement and management efforts? This post offers tips for managing Pinterest boards to organize and share content efficiently and effectively. AsRead… Read more »
Summary: For individuals and organizations using Pinterest for professional purposes, creating and managing a “pinventory” is a recommended best practice that enables you to reduce unnecessary duplication, improve board focus and content, and better manage new pins going forward. This post provides suggested steps and related tips, as well as an Excel inventory template. (fromRead… Read more »
Summary: If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the nine pointers in this post will help you develop a plan for managing your engagement both initially and over time. These tips are primarily targeted to organizations that aren’t focused on individual consumers (i.e., BtoB enterprises, nonprofit organizations,Read… Read more »
The LinkedIn Endorsements feature has become very popular, even though it has not been universally well received. No matter what you may think of them, it appears they may become a permanent feature of LinkedIn profiles. This post addresses some of the logistical challenges of managing endorsements by providing an overview of which aspects canRead… Read more »
Curious about Twitter, not just as a social media platform but also as a company? Using a sample of recent tweets, this post offers a glimpse into the company’s leadership, its role in society, and how the platform and its features are evolving. Though neither comprehensive nor in-depth, this glimpse provides insights into the complexityRead… Read more »