The 2012 Communications School presented an excellent opportunity to reintroduce the NAGC Mentor Value Program (MVP), a program we announced on the blog earlier this year. Purpose of MVP The program provides the foundation to have experienced public affairs professionals work closely with those just entering the field or changing direction in their career path.Read… Read more »
This year’s NAGC Communications School provided great opportunities to learn, network and hear great speakers. The breakout sessions touched on numerous topics relevant to government communicators and the challenges we face each day. One of the most engaging and interesting breakout sessions was the session about journalists’ perceptions of public information officers. Anyone who heardRead… Read more »
This week, I successfully lobbied for the communications area at my company, Memphis Light, Gas and Water (MLGW) to be a regular part of new employee orientation with a media/social media session. My goal is simple: to increase employees’ awareness of the public nature of their jobs, and how their actions, on the clock andRead… Read more »
The first piece of advice in my headline comes from my four-year-old son, who randomly chose this wisdom to impart on his babysitter. To my knowledge, no one in my household has done such a thing, especially now that I have a toddler who is helping me maintain some basic ground rules. Beyond these familyRead… Read more »
Last week’s NAGC Communications School provided a wealth of professional development and networking opportunities for its attendees, and we’ll devote several upcoming blog posts to some of the lessons learned, case studies and tips for improving communications in the coming weeks. One popular session in 2011 was “30 Great Ideas in 30 Minutes,” which featuredRead… Read more »
We highlighted crisis communications a couple of weeks ago when we featured crisis communications expert Dr. Joe Trahan and his “go ugly early” approach. Crisis communications will be a hot topic at next week’s NAGC Communications School. I’m really interested to hear from others on how they distribute and redistribute tasks during a crisis. AtRead… Read more »
Paul Mellor Quick, what did you have for lunch last Tuesday? To whom did you send your last e-mail yesterday? What did you get from the in-laws last Christmas? OK, granted, you may NOT want to remember that, but you get my point. Now more than ever, we live in an information overload type ofRead… Read more »
Not making the connection? Understandable at first glance. The theme of this year’s NAGC Communications School is “Telling America’s Stories” and many of the speakers will be doing just that — sharing their case studies, experiences and anecdotes — and showing how their agency made an impression with their audience. That usually means connecting withRead… Read more »
Dr. Joe Trahan, APR, Fellow PRSA Examples of bad crisis management are readily available, and a common universal element is a slow response. For media relations trainer and PR strategist Dr. Joe Trahan, APR, Fellow PRSA, of Trahan & Associates, the rule is simple: “go ugly early.” In other words, get out and take controlRead… Read more »
The upcoming NAGC Communications School will be my fifth in a row to attend and I am looking forward to the 2012 offering with great anticipation. This year’s theme, “Government Communicators-Telling America’s Story”, exemplifies the responsibility and challenge we face each day. As government communicators we must spread the word about the programs and servicesRead… Read more »