First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles”. Why did I think it was a mistake? One of the key things I remember that my strategicRead… Read more »
I was recently asked the question “how will we know if we have achieved success in our social media engagement?” (i.e the age old ROI issue) by a someone from my client’s senior management team. The only problem was that it was a closing rhetorical question for which they did not actually want to hearRead… Read more »
It’s official ! “The Honourable Rona Ambrose (@MP_RonaAmbrose) , Minister of Public Works and Government Services and Minister for Status of Women, along with the Honourable Tony Clement (@TonyClementCPC), President of the Treasury Board and Minister for the Federal Economic Development Initiative for Northern Ontario, today announced measures to streamline and identify savings in InformationRead… Read more »
Once in a while, my organization CEPSM.ca conducts research geared at public sector and non-profit marketing/communications professionals. The research is meant to benefit the entire community as it addresses knowledge gaps in the industry. A few weeks ago, CEPSM partnered up with Environics Research Group to launch the “State of Social Media Monitoring in theRead… Read more »
One of the biggest barriers to the growth of the open data movement in my opinion is that nearly every open data related meeting/event is still comprised primarily of data geeks and app developers. The language that is used by this community (e.g. machine readable data, open access, genomes, geo-spatial, etc…) confuses the typical non-geekRead… Read more »
Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element IRead… Read more »
The whole time I was watching the riots after the game in Vancouver from my Regina hotel room, I couldn’t help but think of how easy it will be for Seth Myers on SNL to do his “Really?” skit after this sad scene. I hate to slam against youth, being a Gen Y’er myself, howeverRead… Read more »
I was recently given permission to share a “work in progress” extranet site from the Government of British Columbia. Please note that it is currently a mirror and has not yet been officially launched. So what is it exactly? A collection of guidelines and best-practices surrounding the use of social media for citizen engagement. HowRead… Read more »
Over the next few blog posts I will debrief a few of the many events I attended this Spring. I have included only key takeaways and interesting insights…I find them interesting anyway. The SRDC Open Data Consultation was an invitation only event, which I had the pleasure of participating in. I have agreed not toRead… Read more »
There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent Official social media engagement should fall under client services, customer service, or equivalent. SocialRead… Read more »