Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum, which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and associationRead… Read more »
I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your government organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult. Put simply, you needRead… Read more »
There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two peopleRead… Read more »
Here’s the scoop: In the 17th annual report to the Prime Minister published a few weeks ago, Privy Council Clerk Wayne Wouters states “government departments have to embrace the Web 2.0 tools and technology that rest of the world uses that allow more collaboration among workers, levels of government and Canadians”. While his predecessor includedRead… Read more »
Please use this wiki as a central hub for government social media usage examples. Feel free to add/modify items to your heart’s content! URL is: www.government20bestpractices.pbwiki.com I have broken it down into three sections: Canadian Government, U.S. Government & Other (International).