Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Posts Tagged: Marketing
DevOps is about more than process improvement and new tools — it’s really about marketing. By shifting your mindset, you can help convince others of its benefits and help to spread those benefits to everyone.
How are government agencies and organizations using user-generated content to provide an immediate, authentic, and engaging digital experience for citizens?
Should government agencies be using TikTok?
Instead of gearing campaigns for the singular prototypical customer, there is more power in orienting a variety of marketing to target groups.
As many of us probably know, it’s not hard coming up with good ideas. The hard part is convincing others to support the ideas you’re proposing. When it comes to change management, having a marketing mindset can help.
As public sector agencies work to communicate with their users and customers, engaging effectively with email can be challenging. Including email marketing in your digital outreach provides a more efficient way to communicate with specific, measurable outcomes.
Users who access government services expect the same response and capabilities they have with commercial applications they use regularly on their personal devices. Providing this same experience to the people an agency serves creates a positive brand and shows users they are valued.
Branding isn’t just for Fortune 500 companies. See how a strong brand can add to your agency’s credibility, professionalism and effectiveness.
Marketing mistakes happen to everyone, but there are steps you can take to avoid them. Follow these tips for better email marketing, content promotion, and social media outreach.