Like your personality, your brand has many facets that come together to form an impression on others. Here are some tips to help you define your own brand.
Posts Tagged: Marketing
Tap into expert behavioral and decision sciences to improve your ability to persuade others to support the mission.
All communication is marketing, because all communication sends a message. And lack of communication sends a message – just as strong, if not stronger.
Whatever the resource challenges or risks may be, it’s not only possible, but advisable to make communications a part of the plan. Because communicating effectively will enhance your ability to do the rest of your work successfully.
What if large-scale government organizations had a single cabinet-level agency dedicated to communications and public engagement? The idea of a Secretary or Commissioner of Communications may seem outlandish at first glance, but I believe the concept deserves our consideration.
By taking traditional marketing concepts into account – like R.O.I. and advertising – government agencies and the communities they serve can benefit from real investment in dollars and attention.
I think it’s useful to check ourselves every now and then – is this social media or corporate media?
Are your colleagues and managers wondering who you are? Do you have a brand? And, if you have one, are you sure it’s what you want it to be?
Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking for… Read more »
New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makes… Read more »