Instead of gearing campaigns for the singular prototypical customer, there is more power in orienting a variety of marketing to target groups.
Posts Tagged: Marketing
As many of us probably know, it’s not hard coming up with good ideas. The hard part is convincing others to support the ideas you’re proposing. When it comes to change management, having a marketing mindset can help.
As public sector agencies work to communicate with their users and customers, engaging effectively with email can be challenging. Including email marketing in your digital outreach provides a more efficient way to communicate with specific, measurable outcomes.
Users who access government services expect the same response and capabilities they have with commercial applications they use regularly on their personal devices. Providing this same experience to the people an agency serves creates a positive brand and shows users they are valued.
Branding isn’t just for Fortune 500 companies. See how a strong brand can add to your agency’s credibility, professionalism and effectiveness.
Marketing mistakes happen to everyone, but there are steps you can take to avoid them. Follow these tips for better email marketing, content promotion, and social media outreach.
When it comes to digital communications, attention to detail is key. Use these tips to make your email marketing, content promotion, and social media outreach much more effective.
Government provides services that people need through sites and services. But here’s why marketing government to millennials is also important.
Like your personality, your brand has many facets that come together to form an impression on others. Here are some tips to help you define your own brand.
Tap into expert behavioral and decision sciences to improve your ability to persuade others to support the mission.