While budgets are shrinking, the mandate to communicate with constituents has never been stronger.
Government conferences: there are just too many, they’re too expensive, and they’re of too little value. Add this to the recent headlines about overspending on lavish accommodations — as well as the ongoing belt-tightening — and the conclusion is painfully clear: to succeed today, a conference must be exceptional in quality and economical in cost.
But when’s the last time this actually happened? Quick: name the last conference you attended that didn’t break the bank or put you to sleep — after you spent half a day travelling to it. Did you hear from genuine thought leaders, who had been screened for their savvy? Did you walk away with advice you could act on, as opposed to just noting it in a memo?
Now you can! Next month, eight leading communicators will convene a discussion on how to make government conferences great again. The expert panel will cover budgetary concerns, regulatory issues, and best practices. As a sponsor, I can promise you this: you’ll walk away not only with a new appreciation for the effectiveness of virtual events, but also insights you can adapt for your own events.
We’ll be webcasting the conference — which is free — so you can watch from your desk.
Dr. Tom Cellucci is the executive vice president of ICS Nett, which is sponsoring the above event. He was the federal government’s first chief commercialization officer, working at the Department of Homeland Security and the White House.
WHAT: Government Conferences: Now What? Succeeding in Challenging Economic and Regulatory Times
WHEN: February 7, 2013, from 10 AM – 12 PM EST