Posts Tagged: Trade

Growing Global: Ensure International Clients Can Find You

Mike Waters, International Trade Specialist for the U.S. Commercial Service, provides insightful guidance on how domestic companies can attract international clients and increase sales through website globalization. In this digital age, a website is a necessity for any business of any size across all industries. A company’s website speaks about the organization and should be viewed… Read more »

New Data on How to Reach Government Customers

by Allan Rubin, Vice President, Marketing As today’s government shutdown clearly illustrates, it’s hard to get anything done when two parties are so far apart in their beliefs. Could the same communication breakdown be occurring between government marketers and our prospective customers? At some point (hopefully soon), they’ll be back at their desks browsing the… Read more »

Will New Travel Per Diems Further Erode Event Attendance?

by Allan Rubin, Vice President, Marketing It’s time for your federal customers to dust off their backpacks, can openers, and camping tents. If they want to attend any trade shows or conferences next year, those “roughing-it” items will probably come in handy. The General Services Administration (GSA) just released its fiscal year 2014 travel per… Read more »

When Governments Become Destructive

July Fourth marks the United States’ Independence Day. The central celebrated document, the Declaration of Independence, that rejected British rule, was the masterpiece of democratic expression written by Thomas Jefferson in 1776. The most profound lines aren’t the more famous “When in the course of human events” or “all men are created equal” but rather… Read more »

OMB Clarifies Travel and Conference Attendance Policies

by Allan Rubin, Vice President, Marketing The GSA conference scandal has crept back into the news as the IRS has encountered its own high-profile spending scrutiny. So I found it noteworthy when this item crossed my desk today. The Office of Management and Budget just issued a “Controller Alert” to all Federal agencies, acknowledging the… Read more »

Chamber of Commerce Among Groups Seeking Role in Trans-Pacific Trade Talks

The latest round of negotiations for the Trans-Pacific Partnership trade agreement has attracted lobbyists from multinational corporations and trade groups looking to shape the pact’s language, The Washington Post reported Monday. Catherine Ho writes at least 185 enterprises and industry coalitions have lobbied on the agreement, which seeks to ease trade barriers and open market… Read more »

7 Ways to Make Government Conferences Great Again

While budgets are shrinking, the mandate to communicate with constituents has never been stronger. Government conferences: there are just too many, they’re too expensive, and they’re of too little value. Add this to the recent headlines about overspending on lavish accommodations — as well as the ongoing belt-tightening — and the conclusion is painfully clear:… Read more »

Q&A: Robert Derby of Sage Communications Discusses Why Agencies Like GSA Need Targeted Marketing to Save Taxpayer Dollars

As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at Sage… Read more »

Christians In Government -Where Is The CrowdSourcing Tool We Need To Stop QURAN Burning?

We’ll I can only say that there is a lot for Christians to talk about today at the water cooler. Whether it’s the Islamic Center, or the ridiculous move to hold a public burning of the Koran, people of all Faith’s probably have a lot on their mind after last night’s interviews by Soledad O’Brien…. Read more »