A FRESH Approach to Going Green (Part 2)

In my previous post, I mentioned Baja Fresh had found a simple and compelling way to promote an offer for a reusable plastic drink cup. Before I tell you what it is, let me give you two versions of the same message. I’m going to ask you to pick the one you think Baja Fresh chose. To help you decide, I want you to evaluate how well each of the messages I’ve provided answers these 3 questions:1. Does the offer make sense to the consumer?2. Does the offer communicate a clear benefit to the consumer?3. Do the key sales points stand out? Let’s start with the first…

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