Apple’s keynote pre-roll from the 2013 WWDC.
The language in this video speaks powerfully to the designer in me. If design isn’t to appeal to people’s hearts as well as their heads, if we’re not designing to make a difference in the world, and if we’re not designing to create something good, then what the hell are we designing for?
The post A thousand nos for every yes — the essence of design appeared first on acidlabs.
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