I get asked regularly for successful examples of using social media, so here’s one.
Forty years ago, EPA hired photographers to capture our world, with a special focus on environmental issues. That was the Documerica project.
For the past two years, EPA has invited everyone around the world to repeat that effort, sharing photos with us at no cost, with a special focus on capturing the same scenes originally seen in Documerica. That’s the State of the Environment project. So far, 850 people have submitted 2800 photos!
(We’d love to have your pics, too! Here’s how to participate.)
— U.S. EPA (@EPAgov) April 23, 2013
— U.S. EPA (@EPAgov) April 25, 2013
We also use their photos around our website, including in home page banners and in our special Earth Day weekend home page.
For more info, or implementation details, please contact Jeanethe Falvey on my team: [email protected]