Canberra University launches Graduate Certificate in Social Media and Public Engagement

Universities in Australia have lagged behind public and commercial use of social media and need for their staff to be trained in effective development and implementation of online engagement approaches.

However this looks to be changing with the launch of Canberra University’s Graduate Certificate in Social Media and Public Engagement.

As a one year part-time primarily online course the Graduate Certificate aims to give participating students the practical skills and theoretical knowledge they need to work in rapidly changing online and social media environments – with a particular focus on a public sector context.

Each semester involves a face-to-face masterclass with academics and social media professionals, with ongoing lectures and coursework delivered online. This means the course is accessible to potential students right across Australia.

Designed to support public servants who are new to online engagement, or are seeking formal qualifications to back-up their existing experience, the course is rated as relevant for a broad range of public sector professionals including communications and information communications technology staff, policymakers and stakeholder/community/online engagement managers.

It may also be valuable for people working in other sectors in roles that touch on or who are interested in social media and social technologies, change, e-government more broadly, public policymaking, the media and society, and the formation of public opinion.

I’m pleased to say that the course developers have consulted extensively with senior public servants and public sector social media practitioners. I’ve also been involved in providing input into the program (and will help out in some of the course delivery).

More information on the course is available at Canberra University’s website ( – and there’s still time to enrol for the 2014 intake!

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