- Internships matter more than school
- Networking – meet and connect with as many people as you can, personally and professionally. Also mentors – reach out and ask! Be specific about what you want.
- Help other people – professors, students, maybe a local organization that needs support
- Reference letters – collect them from everyone you can.
- LinkedIn – build up your profile.
- Look for “clients” to test your skills on.
- Look for companies where the boss or an associate will let you shadow them for a day. Interview them.
- Start a blog or Tumblr with your ideas. It will give you practice to act “as if” you are an expert.
Why do you think the public relations field is a fit for you?
- I am a born promoter.
- I like helping worthy people and causes to have an influence in society.
- I like exploring new tools and technologies to get the word out.
- I like to integrate PR with related disciplines to support a brand.
- I like finding ways to engage people while also promoting transparency and open data (accountability).
What is the hardest part of your job?
- Prioritizing in a rapidly changing environment.
- Knowing all the relevant variables, when you know that you can’t know.
- Managing team dynamics.
What do you enjoy most about your job?
- Creating, then organizing a productive kind of chaos.
- Recruiting people for developmental details, internships, etc. Mentoring.
What’s a common mistake that graduates making when applying for jobs?
- Focusing on duties that sound right and ignoring the most important factor – finding a good boss who will support & develop you.
All opinions my own. Photo by Ron Aldaman via Flickr.