Posts Tagged: pr

Improving Your Image Through Internal PR

Is your department, division, or team chronically looked down upon by others in your organization? Sure, some of it might be your primary function (i.e. if you’re responsible for performance improvement plans, discipline, or firing, you’re probably not very popular). Similarly, it could be the amount of time it takes you to complete your duties… Read more »

Career Advice for a PR Grad

General advice: Internships matter more than school Networking – meet and connect with as many people as you can, personally and professionally. Also mentors – reach out and ask! Be specific about what you want. Help other people – professors, students, maybe a local organization that needs support Reference letters – collect them from everyone… Read more »

PR + Social = Boom

Why you build a brand: to add value to your company. How you build a brand: advertising, marketing, PR, events, social media, publications, web, mobile, apps, sales, email, conferences customer service, internal communications…you name it. A top-priority, critical intersection you’re likely overlooking: the connection between PR and social media. The connections between your disparate activities… Read more »

When Social Media Gets Ugly

By Amy Larsen, Client Success Consultant at GovDelivery (cross post from Reachthepublic.com) Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things,… Read more »

What Does Integrated Marketing Mean to the Future of the PR Professional?

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and… Read more »

A Partial Reading List for PR Students

This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class should… Read more »