Over the MLK holiday weekend, I did some organized thinking on what a good local government social media seminar would entail.
I advise few rules in use of social media, but internal processes, guidelines and training are important for improving coordination and value of official efforts. Additionally, there are simple risk management practices that can save agencies future damage.
The ideal local government social media seminar would be developed and presented by in-house practitioners, legal counsel, communications and IT, and might include topics like these:
- Review existing policies regarding communication and IS use;
- Why? Demonstrate local use statistics;
- The personal/professional profile;
- Government and campaigns – maintaining separation;
- Passwords, access, continuity and transition – planning to last, treating digital assets like physical;
- Security and viruses;
- Creating records – official process or reposted material with unofficial discussion only;
- The ‘party line’ and the open mic (social media communications are public communications);
- Tools for citizen engagement: SeeClickFix/CitySourced, etc., Facebook, Flickr, Twitter, YouTube (length), LBS, blogging, Tumblr;
- Handling comments – Air Force and EPA charts;
- Facebook ads – targeting for programmatic outreach;
- Legal – compare and contrast issues of personal and official e-mail and private social conversations;
- Following practices, Targeting, gaining friends and fans;
- Frequency, corrections and updates;
- Empowered employees, interactive electeds
What would you add?