As we all know, despite the increasingly frequent use of social media tools by government agencies, managing this engagement remains challenging for many, especially at state and local levels. Last summer CTG began to explore this topic and what we ended up hearing often from government professionals that we interviewed was that they would really like to have a policy for social media to help them manage this environment, but they were not sure where to begin.
So as part of the bigger project we analyzed 26 government social media policies and guidelines for patterns in content and approach and identified eight essential elements of government social media policy: 1) employee access, 2) account management, 3) acceptable use, 4) employee conduct, 5) content, 6) security, 7) legal issues, and 8) citizen conduct. We detail these in a guide with examples from existing policies as well as brief guidance on how to get started.
The full guide can be downloaded for free here http://www.ctg.albany.edu/publications/guides/social_media_policy.
I recently presented these results at a local government meeting and what seemed to resonate the most with people was the need to control employee access and their personal use of these tools while at work. Is your organization dealing with the same issues? What are your agency’s top concerns?