Drive Improved Results by Understanding Your Audience

Leonardo da Vinci once said, “The noblest pleasure is the joy of understanding.” When you’re looking to drive improved business results, one of the greatest joys can be truly understanding your target audience – their wants, their needs, and their motivations. In conjunction with the national effort by the same name, I recently organized a Bike to Work Day event for my friends and colleagues at the office. I was looking to increase our participation rate from last year’s event (myself and one other) to something more significant. Before I even announced my plan, I started asking people I knew some very…

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