Plain Language Workshops from the Center for Plain Language
Thursday, November 14, 2013 – 1pm
National Press Club – 529 14th St NW, Washington, DC 20045
$95 for non-members; $75 for member
Workshops are 2 1/2 hours. We break for a networking session for 30 minutes.
Choose one of two popular sessions:
Testing your plain language
Kath Straub, Usability.org
Studies show that language that looks plain can still be hard for people to understand and use. In this workshop, we’ll show how to test whether your audience understands your message — and act on it. Learn the pros and cons of testing methods, from “guerrilla comprehension” to eye-tracking. Find new ways to recruit people for testing, from hallway recruiting to MTurk studies. We’ll have you ready to test your next Clearmark Award entry.
How to use visual cues in plain language writing
Josiah Fisk, More Carrot
Simple visual cues can give a tremendous boost to readability — or undermine it. In this workshop, you’ll learn about the most important visual cues, how to use them effectively, and how to avoid the problems that can come from failing to pay attention to what your visual cues are saying. There will also be an introduction to information design for plain language writers, plus hands-on exploration of the differences between graphic design and information design.
Join your colleagues for a casual boxed lunch at NOON! $15.00 for all attendees.