Over the past several years, the US Army has developed an exemplary program in exploiting numerous social media methods, and done so without a lot of flash, expense, or personnel. They have an engaged audience, numerous followers, and maintained a multi-pronged campaign into all of the major social media networks, including recent beach-heads in Pinterest and Google+. All this, and with a five-person team based in the Pentagon and without spending much in the way of budget too. They are a worthy case study for organizations that are trying to make their own assaults on social media and haven’t been as effective.
Just look at this slide showing the numbers. Granted, with a potential audience of millions, it shouldn’t be all that unusual that they have the number of Facebook and Twitter followers that they do. But the number of engaged users is what is interesting here.
Read David Strom’s entire post here.