How a Shared Passion for Running Is Fostering a Community of Loyal Customers

What if you could gather hundreds of your targeted prospects and customers in one place on a single night? What if you had a shared interest in something that would bring them together? How would you use that to build a loyal community of customers? On Saturday night, Pacers Running Stores gathered over 1800 runners and volunteers for the Crystal City Twilighter 5K. This annual event is organized by Pacers and is aptly billed the area's favorite summer twilight race. With a flat and fast course, a lively post-race party and a chance for me to meet up with my…


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