How to Make the Journey Relevant

Imagine you’re organizing an event and you’re asking people to participate. You’re trying to persuade them to join you. The story you tell them should include one or more personal benefits each of them may realize by participating. In his latest post on business storytelling, Ira shared three tips for inspiring others to action through our stories. Including personal benefits in your story falls under his third tip, “Make the journey relevant.” You can do this by including elements in your story that answer questions like “So what?” and “What’s in it for me?” Your target audience is more likely…

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