If this then that


Here’s another cool little tool. ifttt, or ‘if this, then that’ is a way of automating tasks across your social networks. It describes itself as ‘digital duct tape’.

It basically allows you to set rules and actions to happen whenever you interact online.

One example described on the site is creating a task that whenever a photo is uploaded to Instagram, it should also be added to your Dropbox account.

Just to test it, I’ve created a task that emails me everytime someone mentions me on Twitter. Not particularly useful, or unique, but the process for creating tasks is very user friendly, and the potential is huge, with lots of different services included, such as Facebook, Google Reader, Foursquare, Delicious, Tumblr, WordPress… the list goes on.

It’s a cool idea and I am sure that people more imaginative than I could come up with some great uses of it!

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