I love speeches. I love speech-writing, and I love trying to sway an audience. There may be many better orators around,
but I’d say I’m above average. It’s an art in which you have tools, including: fallacies, buzzwords, calls to action, anecdotes, etc. But now there’s a new tool being used, not by people giving speeches, but by those in attendance.
That tool is Twitter. Recently on GovLoop, there was a post about how to make a presentation more tweetable. The post gives great advice and surefire ways to get your audience’s thumbs burning. It does make me wonder, however, if we are sacrificing what would traditionally make a great speech in order to achieve more tweets. Should I be more concerned about the takeaway that my audience’s Twitter followers get, or the audience itself?
On the other hand, isn’t a great orator one who adapts to his audience? Isn’t that the whole point of the aforementioned post, to adapt to the audience which is utilizing new tools to spread the message? If using the techniques outlined in the post is the best way to reach the maximum number of people, isn’t it also the best way to deliver the speech?
It’s a hard question for me to answer, so I’m asking for your help. By trying to make speeches more tweetable, are we killing the art of oration, or are we adding an exciting new element to it?