It’s Time to Innovate

Are you starting a new business? Building a brand? Seeking to turn around a declining brand? Then innovate. Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Innovation is what makes you, your culture, your value proposition, your products and services, your customer experience and everything else about your brand unique. It’s what makes you memorable. It’s your source of competitive advantage. Instead of following someone else’s best practices, take the lead. Invent the future. Write your own best practices. Take some risks. Innovate. For more on the impact of innovation on your branding strategy, please see:• How…

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