Step 1 – Transparency –
We have already seen this begin. Enable department agencies to push data out to the masses. Develop and implement measure tools to gauge the perception of transparency with the citizens. Allow for feedback. Data mine to find usefulness of data push for citizens, promote openness.
Step 2 (Persistent gov cookies) –
Engage in participation. This kind of can be thought of as 1b. Promote citizen feedback. In the promotion of citizen feedback there must be a “call to action” that engage citizens and show the true value of their participation.
Step 3 – Provide marketing communication that shows that Government utilizes feedback in timely fashion.
Step 4 – Take these timely findings and understand that transparency leads to trust. Build trust from steps 1, 2, and 3.
Step 5 – Engage public in value of persistent cookies. Understand what makes citizens insecure, show value proposition of having persistent cookies.