“We are entering an era of personal analytics where we can take control of our own data, display it in a dashboard, and use it to inform better life decisions, according to Martin Blinder, founder and CEO of Tictrac, speaking at Intelligence Squared’s If Conference.”
Tictrac is in beta, and from what I can tell, it is a mobile application that allows you to track your daily activities. It applies analytics to determine energy levels and overall wellbeing. The article goes on to say that we live in a world of measurement where we can measure our sleeping habits, previous relationships, salary, value of our homes –you name it, it can be measured!
But what if we could apply analytics towards our daily work lives. Maybe how much time we spend in meetings, the overall quality of the meetings. Where we go to lunch? How much we spend on lunch versus our salary? How many coffee breaks we take, and what those Frappuccino drinks are doing to our waistlines and wallets? What about how much time we spend on doing repetitive tasks? Oh Siri –please help me!
So if Tictrac or some other mobile application tool could provide these types of business analytics –would you use it? What if these tools could be integrated into Outlook? Maybe then we begin to take back control of the workday!
The article can be read here:
www.wired.co.uk/news/archive/2011-11/28/martin-blinder-personal-analytics
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