Anyone who follows this blog knows I spend as much time talking about our culture as I do discussing our marketing and social media strategies. The reason is simple, they go hand in hand; our employees define our culture and without them our marketing strategies would be dead in the water. From our employee recruiter program to social media testimonials promoting diversity – our employees are the key to it all.
Social media testimonials are the cause of our current conundrum.
Within our immediate work group we receive enthusiastic support for this outreach. However, when we request testimonials from contacts outside of our ‘shop’ we encounter increased hesitation.
We put out the call for employee testimonials for our LinkedIn company page and let’s just say we’ve been underwhelmed by the response.
At first we thought that it might be a fear of the unknown. To combat this, we make sure people understand these testimonials are only used on official approved social media sites. We provide specific guidelines for what testimonials should look like – from word count to questions employees can consider when writing their testimonial. Despite all these details, it’s still a struggle to find employees who are willing to share their story with our external audiences.
How do get employees to buy in to the idea that storytelling is a great recruitment tool?
Recruitment 411 is the official blog of the IRS Recruitment Office.