The GLOBAL ECONOMIC CRISIS and the increasing use SOCIAL MEDIA have created a powerful duo in changing how we reach and communicate with each other and our unique "customers." It is helping us discover the common ground upon which we walk across the world when it comes to pioneering new possibilities in government leadership and in the global marketplaces, workplaces, and communities we share. Recently, at an ONLINE DIALOGUE that we hosted at the Global Dialogue Center, I had an opportunity to see first-hand at "The Future of Connecting with Customers."
First, think of "customers" in the broadest sense as anyone you are trying to reach. This session was an online exploration of how social media is changing the possibilities and making it essential for us to find the right combination of tools to reach our unique "customers." We asked this question: What is your BIGGEST CHALLENGE today in connecting with your customers? Over 200+ leaders, business owners, and innovators from government, military, corporate, small-medium businesses and entrepreneurs showed up from all over the U.S. and 10+ countries to TELL US!
See if you agree! [PDF of Responses]
EXAMPLES of SOCIAL MEDIA CONNECTION EXCELLENCE
During the event, we highlighted social networks that were doing more than collecting people on a site---ones that were engaging people in an ongoing dialogue that seemed exceptional. I told my story of joining GovLoop as my example of excellence.
GovLoop is relatively new to me, but it has left a BIG IMPRESSION. I've been involved and pioneering avenues of virtual communications for well-over a decade --- and I actively work on Facebook, Xing, Greater IBM Connection, LinkedIn, Twitter and blogging in multiple ways. When you arrive at GovLoop, you can FEEL the difference --- it's ALIVE! You can almost hear the murmur of interesting conversations going on. I was amazed that within minutes, I had my own page, a blog, posted on my wall, and joined a group. People are friendly ---even to outsiders --- and demontrate interest in what you have to say. This doesn't happen everywhere! One of the highlights for me in my first days was the "My Ranking" feature. There was something really nice to now that the contributions you make mattered and were noticed.
Before the session, I asked Steve Ressler about his thinking and what lessons he has learned in working to creating this clear DISTINCTION at GovLoop for all of us...
What are your thoughts about the value of social media gathering, the challenges you see, and your experience at GovLoop?
Debbe Kennedy, founder, Global Dialogue Center
author, Putting Our Differences to Work
Fastest Way to Innovation, Leadership, and High Performance