Just read an interesting article on a Washington survey from the National Journal. Interesting to see that Social media seems to be a bigger deal to Government than private sector. The results:
Over 1/2 of Capitol Hill staffers, federal executives and employees of corporations, lobbying firms, nonprofits and other private sector organizations view Twitter as “pointless babble.”
- Almost 1/3 called Twitter a “passing fad.”
- Twitter is useful if you want to reach the outside-the-Beltway audience.
- People using Twitter inside the Beltway are those whose job is to inform people outside the Beltway
- Almost 20 percent of congressional employees said they use Twitter on a daily or weekly basis, but only 6 percent of feds do so, and 85 percent of them do not Tweet at all.
- 1/2 of federal executives visit social networking sites in general, vs. 82% of Hill staffers and 67% of private sector employees.
- Congressional employees report the highest level of personal use.
- Private sector respondents had the highest rate of using the sites for professional purposes.
A little about the survey respondents:
411 federal executives, more than 75 percent of whom were GS-14 or higher. Almost 60% over the age of 50, and 70% have been in public service for 15 years or more. Over 1/2 of Hill staffers surveyed were 30 years old or younger.