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Social Networks Exhibit Senior Appeal

From Pew Research:

In the last year, social networking services have nearly doubled in
popularity among online Americans over 50, while they made virtually no
inroads among those ages 18 to 29, according to a report published by
the Pew Internet and American Life Project. That spike in popularity
includes those over 65 years old, who were twice as likely this year as
last to say that they used such services.

The Pew report suggested a few reasons for the spike, beyond the fact
that older people are slower overall to adopt technical innovations. The
report pointed out that social networking sites provide a rare way to
bridge the generational divide; grandparents and grandchildren, for
example, can share photographs and updates on a single network. Older
respondents have also said that they use the sites to reconnect with
people from their past.

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