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Sweet Gov Conference Tweets – Social Media Strategies for DoD and Government (#idga)

Social Media Strategies for DoD and Government held June 23-25, 2009 at the Hilton McClean Tyson’s Corner
(IDGA = Institute for Defense and Government Advancement)

Here are the Twitter-related stats for this conference followed by the Twitter stream:

* 765 tweets
* 49 contributors
* 109.3 tweets per day
* 86.8% come from “The Top 10”
* 5.2% are retweets
* 13.1% are mentions
* 2.0% have multiple hashtags

Top Contributors

1. @salemonz – 245
2. @AirmanMagazine – 139
3. @AFdotmil – 139
4. @FORSCOM – 58
5. @StephenGreene – 17
6. @pjbphotoandvids – 16
7. @tericee – 15
8. @meghankathleen – 12
9. @LindyKyzer – 12
10. @JIEDDO – 11


All times are Pacific


June 23, 2009

7:21 am salemonz: Col Collins is first speaker at #idga. He is dirctor of public affairs at FORSCOM
7:22 am GarciaAJ: tweet your thumbs off, attendees!! I wish I was there!! #idga
7:22 am salemonz: Collins: first asked to speak I was hesitant. We’re only getting started. We now have Twitter Nd facebook. #idga
7:23 am salemonz: Collins: we have young demographic. 80% of deploying units in army are from forscom #idga
7:23 am salemonz: Collins: we need to get the army story out there with new media #idga
7:25 am salemonz: Collins: avg age of people where I work is 53. People have been there for 20-30 years. So there is a lot of hesitancy with SocMed #idga
7:26 am salemonz: Collins: in an effort to change the culture I wish I had a trunk monkey to hit people over the head #idga
7:27 am salemonz: Collins: we don’t see new media as changing all communication; it is a good tool #idga
7:27 am salemonz: Collins: with families included, forscom has about 2mil people in our footprint #idga
7:28 am salemonz: Collins: we have a problem with credibility. People don’t trust the army. Constant deployments take big toll #idga
7:29 am salemonz: Collins: there us truth to it. People want to get off tredmill of deployment, but we must still get our mission completed #idga
7:30 am salemonz: Collins: policy is in the works, but we have intent. Gov’t is behind power curve. We need to work hard #idga
7:31 am salemonz: Collins: so many units haven’t started. They don’t know where to start. Forscom needs to give top cover to those units #idga
7:32 am salemonz: Collins: facebook last month had 100 people. Now have 1500. We started asking edgy questions to get “real” responses. #idga
7:33 am salemonz: Collins: a challenge for us and new media is willingness to let go of control of the message #idga
7:33 am salemonz: Collins: new media is two way convo. You have to be willing to take risk as people give feedback #idga
7:34 am salemonz: Collins: new media area has tons of noise. The best convo wins. Be where people are #idga
7:35 am salemonz: Collins: we have brand recognition problem. SocMed will help with that #idga
7:35 am GarciaAJ: THANKS FOR LIVE TWEETING! RT @salemonz Collins: a challenge for us and new media is willingness to let go of control of the message #idga
7:36 am salemonz: Collins: don’t make SocMed sites a second version of your web 1.0 website #idga
7:36 am salemonz: Collins: a challenge is where do we go after web 2.0? #idga
7:37 am salemonz: Collins: our biggest obstacles were out communications people. Security concerns. We aren’t going to get specific policies, we make do #idga
7:38 am salemonz: Collins: find people who have a passion for new media. Pull people around and let them go #idga
7:39 am salemonz: Collins: you have to examine your organization and get leadership buy in. Then work on how to change culture #idga
7:41 am salemonz: Collins: a month ago out signal command gave access to SocMed sites. Helps people participate #idga
7:42 am salemonz: Collins: if facebook is aroud later, who cares? Be in the convo, whereever it is #idga
7:43 am salemonz: Collins: don’t let SocMed nay-Sayers win. Get ldr buy in. Work small first #idga
7:45 am salemonz: Collins: we are trunk monkeys. We should hit people on the head about SocMed an get it done #idga
7:46 am salemonz: ??? – do we see firewalls down all sites? #idga
7:47 am salemonz: Collins: YouTube is still down. Productivity concerns still block some #idga
7:48 am salemonz: ??? – how many people do you have that monitor this? #idga
7:48 am salemonz: Collins: in my shop we have 1 employee who does this all day. #idga
7:50 am salemonz: ??? – we are on hold at corps of engineers from starting any SocMed. What do we do? #idga
7:51 am salemonz: Collins: there are no poilicy letters. But high levels all want this. Intent exists for SocMed #idga
7:52 am salemonz: Ltc arata from ocpa giving guidance to questions #idga
7:53 am salemonz: Arata: we had our general say go do it, regardless of legal concerns. #idga
7:54 am salemonz: Arata: YouTube block is dod restriction. We’re working that. Get buy in. Go forward. #idga
7:54 am salemonz: Jack holt from dma also talking to questions. #idga
7:55 am salemonz: Holt: user agrements are still an issue. They are on individual level for now. #idga
7:58 am salemonz: Holt: we’re having to deal with policies that have been built in stovepipes. #idga
7:58 am salemonz: Collins: don’t let lawyers direct SocMed convo. #idga
7:59 am salemonz: ??? – what release authority does your SocMed guy have? #idga
8:00 am salemonz: Collins: it is flatly impossible to staff answers to every tweet. We have to let guy answer #idga
8:01 am salemonz: ??? – we definitely need champions to advocate SocMed changes. #idga
8:02 am salemonz: ??? – more to product, what else is good way to get out info other than “edgy” questions? #idga
8:04 am salemonz: Collins: one thing we did was “faces of forscom”. That helps with buy in in workforce. We upload videos. #idga
8:06 am salemonz: Next up is William May for dept of state. #idga
8:07 am salemonz: May: have daily white house call to brief on international SocMed goings on. #idga
8:08 am salemonz: May: communication and engagement — why org needs to be in. SocMed. #idga
8:09 am tericee: @salemonz @jackholt All this talk at #idga about championing SocMed, and then this http://bit.ly/yF3UB
8:09 am salemonz: May: “shift happens” video is great for SocMed stats. #idga
8:10 am tericee: @salemonz @jack_holt @hueythewookiee All this talk at #idga about championing SocMed, and then this http://bit.ly/yF3UB #errata
8:11 am salemonz: May: sure there is a vacuum of guidance on SocMed, but we’re moving forward as policy is developed #idga
8:11 am tericee: @US_EUCOM Is that #idga? Where @salemonz is twittering?
8:11 am salemonz: May: used to be easy to keep work private life separate. Is a lot harder now #idga
8:13 am salemonz: May: demographics of audience no longer are clean lines. People are everywhere on everything #idga
8:13 am salemonz: May: fractured audiences. Gender differetials, cultural differentials #idga
8:14 am salemonz: May: connecting is not about where you want them to go, it’s where they are. #idga
8:15 am salemonz: May: dialog vs monolog. Connection is all about communities. #idga
8:16 am salemonz: May: communities will provide a lot of user generated content. You need to be engaged #idga
8:17 am salemonz: May: mobile is future. Cells rollover every year. Desktops rollover every five years. #idga
8:19 am salemonz: May: broadband phones can easily stream video to web for free. #idga
8:19 am salemonz: May: with 1000s of potential stringers out there, how will we engage with them? #idga
8:20 am tericee: @AirmanMagazine Sorry, I meant #idga
8:21 am salemonz: May: a recent mashup for us went Friday to monday. Had new web module up start to finish. Orgs need agility. #idga
8:22 am salemonz: May: Obama cairo speeh, had two way 4 language replies with 152 countries responding. One week lead time to set it up. #idga
8:23 am salemonz: May: mobiles know where I am who I am who’s around me. Scary and cool. #idga
8:31 am salemonz: @DM_Green shift happens video is on YouTube. Hard to get to at work, I realize. #idga
8:34 am salemonz: May: SocMed and networking is perfect for old school engagement and communitiy building practices. #idga
8:34 am salemonz: May: touchgraph.com is great for exploring network connections #idga
8:34 am Raymond_Gobberg: William May: touchgraph.com, cool tool #idga
8:36 am LindyKyzer: At the #idga conference, listening to insights from the State Department and catching up on work – God bless citrix, horrible as it can be!
8:38 am salemonz: May: Motrin Mom event good exp of why orgs need to be in SocMed. They didn’t know about backlash until competitor inormed Motrin #idga
8:39 am salemonz: May: need to have high level people willing to tinker. That will get decisions made #idga
8:40 am salemonz: May: don’t marry yourself to one SocMed tool. Twitter might go away. That time with Twitter won’t be wasted. It’s good to be engaged #idga
8:41 am abbebuck: RT @soldiersangels RT @publicrelations RT @ milblogging FOLKS LOOKING FOR A DEFENSE JOB?? http://www.idefensejobs.com/ #idga #honorvets
8:42 am salemonz: May: some people think approach is to do nothing until everything is nailed down. Leads to complete org detachment from audience #idga
8:44 am salemonz: ??? – does new admin make your job easier? #idga
8:44 am salemonz: May: this core group of Obama SocMed advocates know not to try to control things. Yes it makes my job at coordinating easier #idga
8:45 am US_EUCOM: @tericee Yes I’m at #idga, sitting at same table as @salemonz
8:45 am salemonz: May: people writing policy use SocMed, which is a lot better than people having just read about it #idga
8:47 am salemonz: May: IT and PA are opposed in purpose. Security vs info release. Both must respect eachothers’ mission #idga
8:48 am salemonz: May: being on Ning meant I did not own info. Actually mitigated liability #idga
8:49 am Raymond_Gobberg: RT @salemonz: May: IT and PA are opposed in purpose. Security vs info release. Both must respect eachothers’ mission #idga
8:53 am jst5150: RT @salemonz May: some people think approach is do nothing til everything is nailed down. Leads to complete org detachment fm audience #idga
9:08 am jeannak: Break @ #idga, freezing and trying to wake up!
9:24 am abbebuck: @tericee May @ IDGA: IT and PA are opposed in purpose. Security vs info release. Both must respect each others’ mission (RT @salemonz) #idga
9:26 am tericee: If you’re wondering, #idga tweets this week are from Institute for Defense & Government Advancement’s conf on SM Strategies for DoD & Gov’t
9:37 am salemonz: Next up is Jack Holt and Navy Lt cragg from dma #idga
9:38 am salemonz: Holt: info at rest will stay at rest unless acted on by an outside force. #idga
9:38 am salemonz: Holt: info in action is communication #idga
9:39 am salemonz: Holt: social media is feedback loop for communications #idga
9:39 am z_sherm: #idga social/new media is about the CONVERSATION –not controlling the message
9:40 am salemonz: Holt: overarching existing policies do relate to this problem, but sometimes they are mutually exclusive #idga
9:41 am salemonz: Holt speaking at #idga http://twitpic.com/86u5d
9:42 am salemonz: Holt: every movie begins with the end. This is true for strat communications. We need to know what we want public to take away #idga
9:43 am salemonz: Holt: in movies, producers and directors know what the end will be before thy start. We new to have a purpose #idga
9:44 am salemonz: Holt: in PA we often can’t get our story out there. It’s not news. How can we tell our story if the media isn’t interested? #idga
9:46 am salemonz: Holt: PEW research in State of News Media report shows big disconnect in public interest in topics and actual coverage. #idga
9:47 am salemonz: Holt: online dynamics converge issues. Impact of tv, immediacy of radio, depth of print, endurance of books #idga
9:48 am AFMC_Now: Jack Holt – Sr Strategist for Emerging Media/DMA – Where you get your news & where you get your information are 2 different questions #idga
9:50 am salemonz: Holt: whe need to know who is audience, but also what is audience. Are they viewers or participants? They are both. #idga
9:51 am salemonz: Holt: how you define your community does not fall along age demographics. Audiences are diverse. #idga
9:52 am salemonz: Holt: so how do you target an audience in this strange demographic? You target center mass: ext/int horiz/vert media #idga
9:54 am salemonz: Holt: release of information has set process. That doesn’t change. Why SocMed does is letting us put that releases info in more hands. #idga
9:54 am jeannak: #idga not just about tools, about contribution to community
9:55 am salemonz: Holt: if you’re not there in SocMed, someone is there for you. #idga
9:57 am Raymond_Gobberg: Holt: the key is managing our identity across all media, before someone else does #idga
10:00 am salemonz: Holt: this isn’t new to most people in the military. Over half were born after 1980. They grew up learning through the web #idga
10:01 am salemonz: Holt: this is all about building trust. Are we the trusted source? Should we be the trusted source? #idga
10:02 am jeannak: Holt: msg is always controlled by who is repeating it. #idga
10:02 am Raymond_Gobberg: -Stay in the conversation, you can control the effect of the msg #idga
10:06 am AFMC_Now: RT @AirmanMagazine: Jack Holt- Maintaining New Media presence speaks directly to Info Assurance. If you don’t tell story someone will. #idga
10:07 am norfolkdistrict: @pjbphotoandvids – search for the #idga hashtag!
10:10 am StephenGreene: RT @AirmanMagazine: Jack Holt- Maintaining New Media presence speaks directly to Info Assurance. If you don’t tell story someone will. #idga
10:13 am salemonz: Cragg: 453 blogger roundtables since we started. We’ve had about 800,000 page views on dodlive site. #idga
10:13 am norfolkdistrict: Spend at least 15 minutes a day managing your identity because if you don?t, someone else will. #idga
10:13 am salemonz: Holt: we just hooked up community of interest to someone who wanted to talk to them. #idga
10:14 am salemonz: Holt: we’re untethering information. Dodvclips, dodlive. Won’t put pressure on bandwidth–we host videos. #idga
10:18 am salemonz: Holt: communication requires constant engagement. #idga
10:19 am Raymond_Gobberg: must be able to weave social media w traditional media in order to achieve success, synergistic results #idga
10:20 am salemonz: Holt: key traits in SocMed: honesty, being genuine, objectivity, transparency, stay in lane. #idga
10:21 am salemonz: Next up is LTC Arata and Ms Lindy Kyzer from ocpa. #idga Woohoo!
10:23 am LindyKyzer: My boss is up now at #idga – talking social media and OPSEC – a favorite military topic!
10:23 am Raymond_Gobberg: OPSEC, my favorite! #idga
10:23 am salemonz: Arata: policy is close. Don’t worry. I know we hear that a lot, but work is progressing #idga
10:24 am salemonz: Arata: CIO g6 is helping army. Dod might adopt army policy once it’s published #idga
10:25 am salemonz: Arata: CIO says personal accounts should not be set up with .mil email addresses #idga
10:26 am salemonz: Arata: SocMed tools are usually not developed within the army. Therefore it is up to individuals to safeguard personal information #idga
10:27 am salemonz: Last Arata quote was from three star. Didn’t catch name. #idga
10:29 am salemonz: Arata: a concern is that what we use means official endorsment. Not true. We’re on facebook and YouTube b/c of the millions of users #idga
10:31 am tericee: @hueythewookiee It’s not endorsement by the government. We go where the public goes. #idga
10:35 am salemonz: Arata: facebook post as example. Gives a lot of info about his son. Is that opsec? Aggregation is problem. Piecing together intel #idga
10:35 am salemonz: Arata: al Qaeda gets 80% of intel from “open sources” #idga
10:36 am salemonz: Arata: we need to put out clear guidance to our troops as what to day not say in order to cloud enemy intel efforts #idga
10:39 am salemonz: Collins: there is a tradeoff. Sure, we maybe should sanitize info, but you lose what makes SocMed alluring #idga
10:40 am salemonz: Arata: agreed. Maybe we should focus on education so people can help us keep these things in mind. #idga
10:41 am salemonz: Arata: we need to make org stronger by giving people a place to contribute. #idga
10:42 am z_sherm: #idga If you arent comfortable placing information on a sign in your front yard, dont put it on your facebook or twitter acct……
10:46 am salemonz: Arata: educate vs regulate. We can’t dictate how people behave, but we can educate. #idga
10:47 am AFMC_Now: OPSEC & Social Media – If you aren’t comfortable placing this information on a sign in your front yard, don’t put it on a website. #idga
10:47 am salemonz: Collins: too much policy can stiffle innovation. We need to set up limits and let people operate in the gray. #idga
10:48 am salemonz: Arata: agreed. A lot of info can be safeguarded through privacy settings. #idga
10:49 am salemonz: ??? – are you working with recruiting command to educate families in info safeguarding #idga
10:50 am salemonz: Arata: we are in regards with safeguarding info, but not with directly recruiting. We’ll give them access to our site. #idga
10:54 am salemonz: Arata: yes, we should also educate senior leadership so they know what issues to decide on. #idga
10:55 am salemonz: Arata: treat SocMed like a newspaper. Same rules all apply in regards to opsec. #idga
10:59 am salemonz: Arata: socmed involves trusting your people. Benefits outweigh risks. #idga
11:00 am salemonz: Arata: you will assume some risk. We are fortunate that army senior leadership said they have our backs. #idga
11:01 am salemonz: Arata: give right people right admin rights to help monitor. #idga
11:06 am FORSCOM: The boss gave the first presentsation, FORSCOM: Next Generation, after the chairperson’s welcome and opening remarks this morning. #idga
11:12 am FORSCOM: He covered transformation of media & PR; human collaboration through soc. media; & Web 2.0: Public Affairs challenges, chgs & choices. #idga
11:21 am Beth_Wilson: RT @salemonz: Arata: al Qaeda gets 80% of intel from “open sources” #idga
11:21 am SusanClizbe: RT @salemonz: Arata: treat SocMed like a newspaper. Same rules all apply in regards to opsec. #idga
11:24 am FORSCOM: Feedback from our Chief of the Strategic Communications Team said his presentation went very well. #idga
11:24 am Beth_Wilson: RT @salemonz: Collins: too much policy can stiffle innovation. We need to set up limits and let people operate in the gray. #idga
11:29 am FORSCOM: He mentioned that social media is extremely segmented. Mobile is huge & will continue to lead the way on communication. #idga
11:31 am FORSCOM: He also suggested evaluating Google Latitude, and emphasized changing corporate culture. #idga
11:35 am Beth_Wilson: @JenCragg Will transcripts from #IDGA be available? Inquiring minds want to know 🙂
11:35 am FORSCOM: The Chief, New Media Operations, Defense Media Activity, was third up in the batting order to give a presentation today. #idga
11:37 am FORSCOM: He said the key to social media is not content, it’s the “Contribution to your Community!”. Don’t foget about the feedback loop. #idga
11:37 am FORSCOM: What is strategic communication? Who needs to know what, when, why, where are they and how do we reach them? “The Community!” #idga
11:40 am FORSCOM: @LindyKyzer’s boss was next up at #idga – talking social media and OPSEC – a favorite military topic!
11:41 am davidrdegroot: Good stuff: http://bit.ly/57o4o educate vs regulate. We can’t dictate how people behave, but we can educate. #idga
11:42 am FORSCOM: The policy is being updated, but for now go out with best practices in place. #idga
11:42 am FORSCOM: There’s a huge culture shift with social media. It’s happening! Get your leadership buy-in to set up a program. #idga
11:45 am abbebuck: @FORSCOM @LindyKyzer’s boss was next up at #idga – talking social media and OPSEC – a favorite military topic! #idga
12:11 pm FORSCOM: Coming up in a few minutes at the IDGA conference will be a presentation on the legal and ethical Issues of social media. #idga
12:16 pm jeannak: Lunch was yummy. #idga
12:22 pm salemonz: Mmmm lunch. Ok next up is Hugo Teufel, fmr chief privacy officer, US Dept of homeland sec. #idga
12:23 pm jeannak: And he’s not our attorney. Everyone got that? 🙂 #idga
12:26 pm AFdotmil: #idga Using this hashtag from here out. Other one was bad.
12:26 pm AirmanMagazine: #idga Using this hashtag from here out. Other one was bad.
12:27 pm salemonz: Teufel: SocMed use has several categories. Employee use, agency use. Each type of use (even inside or outside hosting) has legal woes #idga
12:27 pm AFdotmil: #idga Speaker Hugo Teufel-Director for PWC and former Chief Privacy Officer, DHS. Legal and Ethical Issues of Social Media
12:27 pm AirmanMagazine: #idga Speaker Hugo Teufel-Director for PWC and former Chief Privacy Officer, DHS. Legal and Ethical Issues of Social Media
12:29 pm salemonz: Teufel: there are risks. What happens with angry employees? What if they’re on their own time with outside sites? #idga
12:30 pm AFdotmil: #idga Teufel-Talking about risks and what can go wrong. Examples include posts from disgruntled employees.
12:30 pm AirmanMagazine: #idga Teufel-Talking about risks and what can go wrong. Examples include posts from disgruntled employees.
12:30 pm salemonz: Teufel: don’t let legal issues get in the way if your organization sees value in SocMed #idga
12:32 pm salemonz: Teufel: SocMed does shake veil of anonyminity. There is blurring of work and private space.Company might be liable for worker behavior #idga
12:33 pm AFdotmil: #idga Teufel-Liability, is the employer liable for the actions of the employee? Maybe. Company may have to take action for emp even off duty
12:33 pm AirmanMagazine: #idga Teufel-Liability, is the employer liable for the actions of the employee? Maybe. Company may have to take action for emp even off duty
12:33 pm salemonz: Teufel: copyright, trademark, discrimination, harassment, libel and slander still apply on SocMed #idga
12:33 pm LindyKyzer: I call people dirty commies all the time, why shouldn’t I post it on my blog? #idga speaker says that’s NOT a good idea…oh powerpoint…
12:34 pm AFdotmil: #idga Teufel-Intellectual property, privacy information, libel, employment issues, pre-employment screening other areas of concern
12:34 pm AirmanMagazine: #idga Teufel-Intellectual property, privacy information, libel, employment issues, pre-employment screening other areas of concern
12:35 pm salemonz: Teufel: do investigators use SocMed and seek friends for investigation purposes? Yes definitely. Be careful with what you post. #idga
12:36 pm salemonz: Teufel: we need to ask where discussion meets deliberation? How much should public argue during processes? #idga
12:38 pm AFdotmil: #idga Teufel-The Drudge Report Test: Could this post wind up being something that could end up in a negative light across the Internet.
12:38 pm AirmanMagazine: #idga Teufel-The Drudge Report Test: Could this post wind up being something that could end up in a negative light across the Internet.
12:39 pm Beth_Wilson: RT @LindyKyzer: I call people dirty commies all the time, why shouldn’t I post it on my blog? #idga speaker says that’s NOT a good idea. …
12:40 pm AFdotmil: #idga Teufel-Gov specific issues:Administrative Procedures Act, Federal Advisory Committee Act, Federal Records Act-this is a sticking point
12:40 pm AirmanMagazine: #idga Teufel-Gov specific issues:Administrative Procedures Act, Federal Advisory Committee Act, Federal Records Act-this is a sticking point
12:41 pm AFdotmil: #idga Teufel-more, Freedom of Info Act, Paperwork Reduction Act, Privacy Act, OMB M-00-13 Federal Cookie Policy
12:41 pm AirmanMagazine: #idga Teufel-more, Freedom of Info Act, Paperwork Reduction Act, Privacy Act, OMB M-00-13 Federal Cookie Policy
12:42 pm AFdotmil: #idga Teufel-more Posts constituting “official position” of agency
12:42 pm AirmanMagazine: #idga Teufel-more Posts constituting “official position” of agency
12:45 pm salemonz: Teufel: watch out for posting of proprietary info, classified info, intellectual prop, privileged info, personal info #idga — DUHH!
12:46 pm AFdotmil: #idga Teufel-What to watch out for, posting of: Proprietary, classified, privileged, personal information and intellectual property.
12:46 pm AirmanMagazine: #idga Teufel-What to watch out for, posting of: Proprietary, classified, privileged, personal information and intellectual property.
12:46 pm AFdotmil: #idga Teufel-Also innappropriate behavior.
12:46 pm AirmanMagazine: #idga Teufel-Also innappropriate behavior.
12:46 pm salemonz: Teufel: think “does this SocMed tool serve the public interest.” #idga
12:48 pm salemonz: Teufel: work with lawyers. Don’t try to do it all on your own. #idga
12:48 pm AFdotmil: #idga Teufel-Checklist: Is it in the gov’t interest; stay up on developments; institute agency sm policy; comply with law, rules, guidance
12:48 pm AirmanMagazine: #idga Teufel-Checklist: Is it in the gov’t interest; stay up on developments; institute agency sm policy; comply with law, rules, guidance
12:52 pm salemonz: Teufel: good privacy policy is essential to gain public trust. People want to know how their information is being used. #idga
12:52 pm AFdotmil: #idga Teufel-more:moderate sm sites, establish complaint process, establish compliance and audit, good privacy documentation, user rules
12:52 pm AirmanMagazine: #idga Teufel-more:moderate sm sites, establish complaint process, establish compliance and audit, good privacy documentation, user rules
12:54 pm salemonz: Ltc arata is next. Again?! YES!! Woohoo Ltc Arata! #idga
12:54 pm AFdotmil: #idga next speaker LTC Arata returns to the lectern to discuss U.S. Army Public Affairs: First Steps of Transforming U.S. Government
12:54 pm AirmanMagazine: #idga next speaker LTC Arata returns to the lectern to discuss U.S. Army Public Affairs: First Steps of Transforming U.S. Government
12:55 pm salemonz: Arata second talk is about army pulic affairs integration of social media platforms in government. #idga
12:56 pm salemonz: Arata: this talk may seem basic, but remember not all of us are believers yet. We have to keep preaching. #idga
12:57 pm salemonz: Arata: we don’t have to respond to every post. People help each other. #idga
12:58 pm AFdotmil: #idga Arata-Army has sm presence on facebook, YouTube, flickr, twitter, iReport, Delicious, Vimeo
12:58 pm AirmanMagazine: #idga Arata-Army has sm presence on facebook, YouTube, flickr, twitter, iReport, Delicious, Vimeo
1:00 pm salemonz: Arata: check out civilian orgs similar to yours, see how they’re working and learn from there. #idga
1:00 pm AFdotmil: #idga Teufel-There are other people out there doing this. Check out their strategies.
1:00 pm AirmanMagazine: #idga Teufel-There are other people out there doing this. Check out their strategies.
1:01 pm salemonz: Arata: good tip is to find a person above you and make them a SocMed believer. They can give you license to play. #idga
1:03 pm AFdotmil: #idga Arata-Correction last few posts were Arata as introduced earlier.
1:03 pm AirmanMagazine: #idga Arata-Correction last few posts were Arata as introduced earlier.
1:04 pm salemonz: Arata: when adding this to normal ops, don’t get into all SocMed tools just because. Shiny and new alone isn’t a good justification. #idga
1:07 pm salemonz: Arata: SocMed attracts traditional media coverage too. Our blogger roundtables have gotten some reg reporters too #idga
1:08 pm AFdotmil: #idga Arata-Have a plan, think strategically, but don’t wait for perfect rules.
1:08 pm AirmanMagazine: #idga Arata-Have a plan, think strategically, but don’t wait for perfect rules.
1:09 pm salemonz: Arata: measurement is a challenge. Can easily be overwhelmed with all SocMed options. #idga
1:11 pm AFdotmil: #idga Arata-Everyone wants to have their own sm presence. Not all need it. Must plan before starting and monitor to determine usefulness.
1:11 pm AirmanMagazine: #idga Arata-Everyone wants to have their own sm presence. Not all need it. Must plan before starting and monitor to determine usefulness.
1:13 pm AFdotmil: #idga Arata-Comment from the crowd: Too many sites leads to confusion among the public.
1:13 pm AirmanMagazine: #idga Arata-Comment from the crowd: Too many sites leads to confusion among the public.
1:13 pm salemonz: Arata: working with IT and legal is very important too. PA doesn’t know it all, by far. #idga
1:16 pm salemonz: Arata: how did we measure SocMed? First we look at numbers, then we look at how many comments, we also see what comments got responses #idga
1:26 pm salemonz: Arata: what does future hold? We must listen. Assess figure out what to say. Expand to other platforms. #idga
1:32 pm salemonz: Arata: you might be late, but don’t hesitate. Get on it. #idga
1:32 pm StephenGreene: RT AirmanMagazine #idga Arata-Have a plan, think strategically, but don’t wait for perfect rules.
1:44 pm wywgcap: The hashtag for #socialmediaforgov changed to #idga
1:45 pm skrabut: The hashtag for #socialmediaforgov changed to #idga
2:00 pm Beth_Wilson: RT @salemonz: Arata: you might be late, but don’t hesitate. Get on it. #idga (umm…Dept of Navy, looking for good things 🙂 )
2:08 pm pjbphotoandvids: Great discussions at the conference! Always be looking for the next big thing, could it be google wave? #idga
2:10 pm LindyKyzer: I just connived my way into more brownies, since they ran out and I didn’t get one. Not the best tasting, but victory is sweet. 😉 #idga
2:12 pm pjbphotoandvids: @lindyKyzer wanted to rip my head off for taking the last brownie. #idga
2:21 pm salemonz: LCDR Russel, coast guard press secretary is next. #idga
2:22 pm AFdotmil: #idga next speaker is LCDR Tony Russell, Press Secretary to the Commandant, USCG discussing USCG Layered Communication Strategies
2:22 pm AirmanMagazine: #idga next speaker is LCDR Tony Russell, Press Secretary to the Commandant, USCG discussing USCG Layered Communication Strategies
2:23 pm AFdotmil: #idga Russell: Twitterbyte: Social media lexicon sucks.
2:23 pm AirmanMagazine: #idga Russell: Twitterbyte: Social media lexicon sucks.
2:23 pm salemonz: Russel: coast guard last sept issued three policies that got us into SocMed. We issued Internet posting message to inform peeps how #idga
2:25 pm salemonz: Russel: we consider every coast guard member a spokesperson. “if you did it you should talk about it.” #idga
2:25 pm AFdotmil: #idga Russell-Every Coast Guard member is a spokesperson. If you are involved in a mission or operation, you can talk about it.
2:25 pm AirmanMagazine: #idga Russell-Every Coast Guard member is a spokesperson. If you are involved in a mission or operation, you can talk about it.
2:26 pm AFdotmil: #idga Russell-Social media simply added another channel for that public affairs practice.
2:26 pm AirmanMagazine: #idga Russell-Social media simply added another channel for that public affairs practice.
2:26 pm salemonz: Russel: we’re letting guardsmen figure out best way to use particular technologies. We don’t dictate what. they know their audiences #idga
2:27 pm pjbphotoandvids: Russel: Coasties keep it all mobile and outside of the .mil domain #idga
2:27 pm salemonz: Russel: we don’t publish most content through .mil. We keep it mobile. #idga
2:28 pm salemonz: Russel: cg members know to keep opsec in mind depending on story. They’ve been educated. #idga
2:28 pm AFdotmil: #idga Russell-Press team has a mobile media kit, laptop, camera w/video, ipod recorder. Used when the commander travels.
2:28 pm AirmanMagazine: #idga Russell-Press team has a mobile media kit, laptop, camera w/video, ipod recorder. Used when the commander travels.
2:28 pm salemonz: Russel: doing it all with very little investments. Only need. Little time. #idga
2:29 pm AFdotmil: #idga Russell-Local commanders empowered to tell the Coast Guard story happening at their locations.
2:29 pm AirmanMagazine: #idga Russell-Local commanders empowered to tell the Coast Guard story happening at their locations.
2:29 pm salemonz: Russel: social meia is not separate. It’s a part of larger strategic comm strat. #idga
2:32 pm StephenGreene: RT @AirmanMagazine #idga Russell-Press team has a mobile media kit, laptop, camera w/video, ipod recorder. Used when the commander travels.
2:32 pm salemonz: Russel: master cheif’s blog is very active. Opportunity to let people rant and address concerns. #idga
2:32 pm FORSCOM: The attendees at the IDGA conference for Social Media Strategies for DoD and Government are back from break. #idga
2:34 pm meghankathleen: YES! SocMed is just a tool! RT @salemonz: Russel: social meia is not separate. It’s a part of larger strategic comm strat. #idga
2:34 pm FORSCOM: The next presenter is the press secretary for the Commandant of the U.S. Coast Guard. #idga
2:34 pm AFdotmil: #idga Russell-Using blogs, iCommandant, many others to get the messages out. Coast Guard All Hands blog. Blog feeds facebook page.
2:34 pm AirmanMagazine: #idga Russell-Using blogs, iCommandant, many others to get the messages out. Coast Guard All Hands blog. Blog feeds facebook page.
2:35 pm salemonz: Russel: as you look at each of your different SocMed pages, ask how they all fit together? Do they work toward one purpose. #idga
2:35 pm FORSCOM: He and the Chief of Media Relations for the U.S. Coast Guard will talk about strategic communication goals and requirements; #idga
2:37 pm FORSCOM: implementation of social media technologies in current communication strategies; Social media tactical action ? what we intend to do #idga
2:37 pm FORSCOM: for future initiatives #idga
2:40 pm salemonz: Russel: we have some quantitative metrics that are great, sure; but our qualitative metrics are even better. #idga
2:41 pm FORSCOM: Press secretary says social media lexicon isn’t that great…blogging, tweeting etc. #idga
2:41 pm FORSCOM: United States Coast Guard really getting involved and embracing social media. Leverage technologies to synchronize efforts. #idga
2:41 pm salemonz: Russel: with our micro audiences, we see large increase in participation. We’ve seen some blogs go from very negative to positive. #idga
2:42 pm LindyKyzer: Coast Guard speaker offering some good examples. I love Coasties…maybe they’ll give me my next job? #idga
2:43 pm FORSCOM: The Coast Guard Compass is the official report of the U.S. Coast Guard on its people and missions. http://coastguard.dodlive.mil/ #idga
2:43 pm pjbphotoandvids: Russell: Twitter is a great situational awareness tool. Follow the right people and you will be in the know #idga
2:43 pm salemonz: Russel: with Twitter, if you follow the right people, you can get big heads up on relevant topics for the day. #idga
2:44 pm StephenGreene: #idga LCDR Russell “Twitter great for situational awareness” good view into current thoughts of audience
2:46 pm SusanClizbe: RT @StephenGreene: #idga LCDR Russell “Twitter great for situational awareness” good view into current thoughts of audience
2:49 pm SusanClizbe: RT @salemonz: Russel: social media is not separate. It’s a part of larger strategic communication strategy. #idga
2:50 pm AFdotmil: #idga Russell-USCG first accepted all anonymous posts, currently prefer people give their names, will accept pseudonyms. Anon adds nothing.
2:50 pm AirmanMagazine: #idga Russell-USCG first accepted all anonymous posts, currently prefer people give their names, will accept pseudonyms. Anon adds nothing.
2:54 pm salemonz: ??? – is small coast guard size good or bad with SocMed. #idga
2:55 pm salemonz: Russel: resistance to cultural change is constant regardless of size #idga
2:56 pm salemonz: Russel: coast guard missed a SocMed opportunity during last Haiti event. We stopped a mass exodus. Main media didn’t care. #idga
2:57 pm salemonz: Russel: don’t use all SocMed tools. Pick the ones that give you value. #idga
2:57 pm pjbphotoandvids: RT @hueythewookiee: Russell: folks who say social media is too hard, perhaps you’re trying to do too much, use what you need #idga,
2:58 pm salemonz: ??? – in emergency ops, do you have policy for first responders to do mission rather than do SocMed. #idga
2:59 pm salemonz: Russel: first responders should be doing mission. Only when they aren’t engaged for a few moments should they start SocMed. #idga
3:00 pm salemonz: ??? – with video shot on site, do you have any privacy concerns? #idga
3:01 pm salemonz: Russel: immediate release video trumps privacy b/c it’s news. Year later you might have issues b/c it’s promotional. #idga
3:03 pm AFdotmil: #idga Russell-Really good things to know about the USCG. This was an interesting presentation.
3:03 pm AirmanMagazine: #idga Russell-Really good things to know about the USCG. This was an interesting presentation.
3:11 pm GarciaAJ: catching up on tweets from teh #idga conf… @hmiller23 i got you dont worry!
3:12 pm LindyKyzer: My twitter account got a shout out #idga. Woo woo. I even cheered for myself (I have no shame).
3:32 pm Beth_Wilson: RT @salemonz: ??? – in emergency ops, do you have policy for first responders to do mission rather than do SocMed. #idga
3:39 pm AFdotmil: #idga Conference over for today. I’ll try to follow closer tomorrow. E-mail bogging me down today.
3:39 pm AirmanMagazine: #idga Conference over for today. I’ll try to follow closer tomorrow. E-mail bogging me down today.
3:48 pm newsdede: Big day tomorrow… briefing at the #idga conference about LTG Van’s blog – the good, bad and ugly!
3:52 pm US_EUCOM: A lot of great overview discussion of DoD’s use of Social Media at the #idga conf. Hope to get more new ideas tomorrow.
3:54 pm abbebuck: RT@US_EUCOM lot of great overview discussion of DoD’s use of Social Media at the #idga conf. Hope to get more new ideas tomorrow #idga
3:54 pm tericee: @salemonz @DM_Green A version of Shift Happens is available on Intelink at http://bit.ly/WTtkO (not sure if it’s the same as shown at #idga)
3:55 pm chrisdabin: RT @wywgcap The hashtag for #socialmediaforgov changed to #idga
3:57 pm US_EUCOM: Discussed the power of Twitter’s “chat” feature when viewed with TweetGrid.com, especially during a crisis or major operation. #idga
3:59 pm chrisdabin: operation #idga 2/2
3:59 pm chrisdabin: RT @US_EUCOM Discussed the power of Twitter’s chat feature when viewed with TweetGrid.com, especially during a crisis or major 1/2 #idga
4:10 pm US_EUCOM: A great SM tool is TweetGrid’s widget, allowing your tweets to post in real-time on any web site. Visit our HUD http://bit.ly/HkWbQ #idga
4:21 pm SusanClizbe: RT @newsdede: Big day tomorrow… briefing at the #idga conference about LTG Van’s blog – the good, bad and ugly! #usace

June 24, 2009
5:35 am Donmanski: follow what’s happening at the social media conf at #idga
7:15 am FORSCOM: Day 2 of the IDGA conference for Social Media Strategies for DoD and Government should begin in 6 minutes. #idga
7:23 am salemonz: #idga day 2. First up is Sarah Nagelmann, asst cheif of staff and director of strat communication.
7:24 am erikwennerstrom: Back for Day Two of the Social Media for DOD Conference, good stuff yesterday and hope today is the same #idga
7:25 am salemonz: Nagelmann: military shoud switch from risk averse to risk accepting in SocMed #idga
7:25 am FORSCOM: The first session today will be a presentation by the Director of Strategic Communication for United States Southern Command. #idga
7:25 am GarciaAJ: using tweetgrid to capture #idga tweets– day 2
7:25 am salemonz: Nagelmann: perfect is still enemy of good enough. SocMed is about learning lessons and adapting. #idga
7:28 am salemonz: @GarciaAJ mmmm love tweetgrid #idga
7:29 am FORSCOM: Agenda topics to be covered will be the importance of and focus on communication at United States Southern Command; utility of #idga
7:29 am salemonz: Nagelmann works with southcom. Did I say that? Cool. #idga
7:30 am salemonz: Nagelmann: our mission requires partnerships. SocMed helps us build coordinate and maintain those. #idga
7:30 am FORSCOM: cultivating open innovation; and use of new media and web 2.0 at a combatant command to reach new audiences #idga
7:30 am salemonz: Nagelmann: our focus is threefold: inclusion, interest alignment, internal communications #idga
7:32 am AFdotmil: #idga First speaker this morning is Sarah Nagelmann, Assistant Chief of Staff & Director, Strategic Communication, U.S. SOUTHCOM
7:32 am AirmanMagazine: #idga First speaker this morning is Sarah Nagelmann, Assistant Chief of Staff & Director, Strategic Communication, U.S. SOUTHCOM
7:33 am salemonz: Nagelmann: old business model says employees are expendable. New model says take care of employees first. How to empower them? #idga
7:33 am AFdotmil: #idga Naglemann-Topic “US SOUTHCOM:Spreading the Word in a New Era of Communication Sharing”
7:33 am AirmanMagazine: #idga Naglemann-Topic “US SOUTHCOM:Spreading the Word in a New Era of Communication Sharing”
7:34 am salemonz: Nagelmann: our leadership has given us freedom to fail. That lets us move forward and learn. #idga
7:34 am salemonz: ??? – what measures failed? #idga
7:35 am salemonz: Nagelmann: 4th fleet is one. 4th fleet is transitive. No ships affiliated. It’s only ships in an area at given time… #idga
7:37 am salemonz: Nagelmann: ..our partner nations were not informed of what 4th fleet was.They thought it was new fleet for military ops. Strat failure #idga
7:37 am salemonz: ??? – how have you tried to engage families? #idga
7:38 am OH_Online: RT @FORSCOM cultivating open innovation; and use of new media and web 2.0 at a combatant command to reach new audiences #idga
7:38 am salemonz: Nagelmann: we have worked to engage regional families. We established southcom baseball teams and sent med clinics too. Built rapport #idga
7:39 am hueythewookiee: RT @salemonz Nagelmann: worked to engage regional families, established southcom baseball teams, sent med clinics too. Built rapport #idga
7:39 am salemonz: Nagelmann: we also made an electronic newsletter for mil fams to replace ignored printed pub. Internal Comms. #idga
7:39 am govwiki: Nagelmann: lesson learned – we need to be more proactive in engagement btw partner nations and agencies #idga, #.. http://tinyurl.com/lujx5r
7:40 am salemonz: Nagelmann: public/private partnerships is another effort. We brought together CEOs and profs and gov’t ppl. They became very involved #idga
7:43 am salemonz: Nagelmann: We have cmdr’s blog that is written by the actual cmdr. Has 44,000 subscribers. Largely friendly. Need more critics, tho #idga
7:44 am AFdotmil: #idga Naglemann-Commander’s blog, first only in English, recently translated to Spanish and soon will be in Portuguese
7:44 am AirmanMagazine: #idga Naglemann-Commander’s blog, first only in English, recently translated to Spanish and soon will be in Portuguese
7:44 am salemonz: Nagelmann: we work a LOT with agencies and embassies. Our mission statement directs us to do so as well #idga
7:46 am FORSCOM: http://pic.gd/829aee Director of Strategic Communication for United States Southern Command briefing attendees at #idga
7:46 am AFdotmil: #idga Naglemann-Believes Facebook is helpful for everyone in command. Take 10 min breaks and talk to friends on FB, just be smart about it
7:46 am AirmanMagazine: #idga Naglemann-Believes Facebook is helpful for everyone in command. Take 10 min breaks and talk to friends on FB, just be smart about it
7:46 am salemonz: Nagelmann: my facebook is in the gray area. I have personal and pro friends. There is blending. Can be tricky. #idga
7:47 am pjbphotoandvids: Nagelmann: In using Social Media You have to be willing to accept some amount of risk! It’s not a perfect world #idga
7:47 am LindyKyzer: Back at #idga and learning about US Southcom, talking blogging and the power of the Facebook community.
7:47 am AFdotmil: #idga Naglemann-FB profile is both personal and professional. Twitter account is business only.
7:47 am AirmanMagazine: #idga Naglemann-FB profile is both personal and professional. Twitter account is business only.
7:48 am salemonz: Nagelmann: what frustrates me about SocMed is when people jump at bright shinny objects. There needs to be purpose #idga
7:50 am AFdotmil: #idga Naglemann-Sometimes we jump at bright shiny objects too often. Planning at US SOUTHCOM took 18 months. Planning pays off.
7:50 am AirmanMagazine: #idga Naglemann-Sometimes we jump at bright shiny objects too often. Planning at US SOUTHCOM took 18 months. Planning pays off.
7:50 am FORSCOM: Trying to engage in places that aren’t traditional for the military. SOUTHCOM has a commanders blog. Has 44k subscribers. #idga
7:50 am salemonz: @tericee Jack showed me an article that you tweeted this morning. I didn’t catch it, could you send it to me again? #idga
7:50 am FORSCOM: Demographics largest US. Working on getting it in several different languages. Have Facebook and Twitter sites… #idga
7:50 am FORSCOM: SOUTHCOM working more with agencies and embassy. #idga
7:51 am FORSCOM: SOUTHCOM is also on Flickr… #idga
7:52 am StephenGreene: RT FORSCOM Several things social media doesn’t do. Let’s not forget about strategy in the effort of social media. #idga
7:53 am salemonz: ??? – if you don’t have strat in place yet, how do you proceed? Do you launch fb page or wait? #idga
7:54 am salemonz: Nagelmann: sure. Go for it. Be flexible. Don’t let perfect be enemy of good enough #idga
7:54 am abbebuck: RT@FORSCOM Trying to engage in places that aren’t traditional for the military. SOUTHCOM has a commanders blog. Has 44k subscribers. #idga
7:58 am AFdotmil: #idga Naglemann-FB, Blogs can reach both internal and external audiences.
7:58 am AirmanMagazine: #idga Naglemann-FB, Blogs can reach both internal and external audiences.
7:59 am salemonz: Collins: what is your relationship with southcom info operation cell? #idga
8:00 am salemonz: Nagelmann: they are a part of our working group. We make sure we crosstalk, collaborate and stay on same page #idga
8:01 am norfolkdistrict: He said, she said! New blogs about Day 1 of the “Social Media for DoD and Government” conference! http://tr.im/pzVm http://tr.im/pzVs #idga
8:02 am salemonz: Nagelmann: we focused on baseline communication in first year to make sure Comms got out to everybody #idga
8:02 am salemonz: ??? – did you establish training? #idga
8:02 am salemonz: Nagelmann: don’t need it for younger people. Did need some for senior leadership. #idga
8:03 am salemonz: ??? – you need totrain young people. They put up too much personal info. #idga
8:04 am salemonz: Nagelmann: that becomes a personal issue, but maybe that becomes a training need. #idga
8:05 am AFdotmil: #idga Naglemann-Need enough significant content to make it worth the noise.
8:05 am AirmanMagazine: #idga Naglemann-Need enough significant content to make it worth the noise.
8:06 am StephenGreene: From crowd at #idga conf.: Content is king so long as it is relevant
8:07 am salemonz: Nagelmann: Ted.com I spend 30 mins a day watching talks. Great source of learning #idga
8:07 am salemonz: Nagelmann: clay shirky is important to listen to #idga
8:08 am salemonz: Nagelmann: shirky: info revolution is similar to industrial rev #idga
8:09 am salemonz: Nagelmann: shirky: just like there was surplus of labor, now we have surplus of free time. Gin carts then TV now. #idga
8:10 am salemonz: Nagelmann: 100 million human hours on wikipedia. US alone watching TV per hour 200 billion hours. Amazing #idga
8:13 am salemonz: Nagelmann: open innovation. It lowers barriers to entry so everybody can help solve problem.Not saying public should help plan mil ops #idga
8:14 am salemonz: Nagelmann: but public can help in many parts in government. Open innovation #idga
8:15 am salemonz: Nagelmann; we’ve moved from farming to industrial to knowledge based Econ. Maybe next is wisdom based. #idga
8:15 am StephenGreene: SouthCom’s Nagelmann – move from knowledge-based to wisdom-based economy #idga
8:18 am jakolaw: FORSCOMhttp://pic.gd/829aee Director of Strategic Communication for United States Southern Command briefing attendees at #idga
8:27 am FORSCOM: Next presentation is, How to Maximize you Blog: Promoting your Organization’s Message #idga
8:27 am AFdotmil: #idga Next speaker is Colleen Bayus, Consumer Information Specialist, US General Services Administration: How to maximize your blog.
8:27 am AirmanMagazine: #idga Next speaker is Colleen Bayus, Consumer Information Specialist, US General Services Administration: How to maximize your blog.
8:27 am FORSCOM: This session is being delivered by a Consumer Information Specialist for the General Services Administration. #idga
8:28 am FORSCOM: People want blogging… It offers anonymity, inexpensive, easy to change, provides a platform to make a message public immediately. #idga
8:28 am AFdotmil: #idga Bayus-Must have compelling content. Most important issue is frequency of posts. Frequent quality posts are the best recipe.
8:28 am AirmanMagazine: #idga Bayus-Must have compelling content. Most important issue is frequency of posts. Frequent quality posts are the best recipe.
8:29 am FORSCOM: Why Gov? Attracts new audiences for gov information and services, puts a human face on gov, opens conversation. #idga
8:30 am AFdotmil: #idga Bayus-Don’t tell everything you know about the topic. Let the links provide further information. Check it out at: http://ow.ly/fJ8k
8:30 am AirmanMagazine: #idga Bayus-Don’t tell everything you know about the topic. Let the links provide further information. Check it out at: http://ow.ly/fJ8t
8:31 am AFdotmil: #idga Bayus-Be personable. Choose subject matter experts should be interested in writing about their topics.
8:31 am AirmanMagazine: #idga Bayus-Be personable. Choose subject matter experts should be interested in writing about their topics.
8:32 am abbebuck: Why Gov? RT@FORSCOM Why Gov? Attracts new audiences for gov information and services, puts a human face on gov, opens conversation. #idga
8:33 am AFdotmil: #idga Bayus-Build relationships with other bloggers. If there is another blog covering your post, send the blogger a link.
8:33 am AirmanMagazine: #idga Bayus-Build relationships with other bloggers. If there is another blog covering your post, send the blogger a link.
8:33 am LindyKyzer: Getting blog tips from www.govgab.com blogger – that do you think of that U.S. Gov’t blog? #idga
8:34 am AFdotmil: #idga Bayus-Include social bookmarking capabilities-expand presence to Facebook, Digg, myspace, etc.
8:34 am AirmanMagazine: #idga Bayus-Include social bookmarking capabilities-expand presence to Facebook, Digg, myspace, etc.
8:35 am AFdotmil: #idga Bayus-GovGab blog sends top five links to Facebook info sharing each day. Fans then have access to links to the blog.
8:35 am AirmanMagazine: #idga Bayus-GovGab blog sends top five links to Facebook info sharing each day. Fans then have access to links to the blog.
8:37 am AFdotmil: #idga Bayus-Media releases-Pack in links, bios other info so that readers have many ways to access your content. Allows reader to choose.
8:37 am AirmanMagazine: #idga Bayus-Media releases-Pack in links, bios other info so that readers have many ways to access your content. Allows reader to choose.
8:38 am StephenGreene: US GSA’s Colleen Bayus: Give them info the way they like it. #idga
8:39 am AFdotmil: #idga Bayus-Remember who you are talking to. Don’t use jargon. Be sure to respond to comments. Watch out for self-promoting posters.
8:39 am AirmanMagazine: #idga Bayus-Remember who you are talking to. Don’t use jargon. Be sure to respond to comments. Watch out for self-promoting posters.
8:40 am FORSCOM: Gvmt Pioneers: 36 Active Federal agency public blogs & growing, elected official blogs at all Levels, Webcontent.gov provides advice. #idga
8:41 am FORSCOM: Blogs are a great source for information. Expand beyond blogging by including social bookmarking – capabilities expand presence… #idga
8:41 am FORSCOM: Digg is a good bookmark. Concentrate on Social Media synergy. #idga
8:41 am AFdotmil: #idga Bayus-Don’t rush in just for the purpose of having a blog. Make sure it is useful and will help get your message out.
8:42 am AirmanMagazine: #idga Bayus-Don’t rush in just for the purpose of having a blog. Make sure it is useful and will help get your message out.
8:42 am skrabut: Following the Social Media for Government summit at #idga
8:42 am wywgcap: Following the Social Media for Government summit at #idga
8:42 am uwcesedtech: Following the Social Media for Government summit at #idga
8:45 am LindyKyzer: Blogging well as a corporate entity is tough. It’s something we struggle with every day at Army LIVE! #idga
8:45 am AFdotmil: #idga Bayus-Select the best platform for the message. Blog for non-event based issues and more in-depth coverage. Twitter for breaking news
8:45 am AirmanMagazine: #idga Bayus-Select the best platform for the message. Blog for non-event based issues and more in-depth coverage. Twitter for breaking news
8:47 am pjbphotoandvids: #idga interesting video about hurricane updates and twitter
8:47 am pjbphotoandvids: #idga interesting video about hurricane updates and twitter http://tinyurl.com/ktsrs2
8:57 am Raymond_Gobberg: salient point: need to lower the barriers of entry to the conversation, leverage power of audience #s, http://bit.ly/5kwFm #idga
9:18 am CliffyClown: Great info coming from #idga… If you are not following, you should check it out! @AFdotmil is tweeting the key points. Great work!
9:33 am AFdotmil: #idga Next speaker is Col Michael Caldwell, USAF, SAF/PA discussing “USAF Public Affairs: From and Air Force Colonel.
9:33 am AirmanMagazine: #idga Next speaker is Col Michael Caldwell, USAF, SAF/PA discussing “USAF Public Affairs: From and Air Force Colonel.
9:35 am AFdotmil: #idga Caldwell-Planning played a huge role in Air Force social media presences. Team developed ideas and investigated channels b4 starting
9:35 am AirmanMagazine: #idga Caldwell-Planning played a huge role in Air Force social media presences. Team developed ideas and investigated channels b4 starting
9:35 am PTSDConference: #idga someone who’s there ask if any of the speakers has an example of an official social media policy for their employees/troops?
9:36 am AFdotmil: #idga Caldwell-SAF/Pa has 1281 Acitve Duty Air Force Public Affairs people, plus 1k+ civilians.
9:36 am AirmanMagazine: #idga Caldwell-SAF/Pa has 1281 Acitve Duty Air Force Public Affairs people, plus 1k+ civilians.
9:37 am AFdotmil: #idga Caldwell-Currently training and enabling all Airmen to tell the Air Force story.
9:37 am AirmanMagazine: #idga Caldwell-Currently training and enabling all Airmen to tell the Air Force story.
9:37 am salemonz: Taking a break. Hugh, you got this! #idga
9:39 am AFdotmil: #idga Caldwell-We are in the midst of a communication revolution. We know when it started but in the continuum we don’t know where it ends
9:39 am AirmanMagazine: #idga Caldwell-We are in the midst of a communication revolution. We know when it started but in the continuum we don’t know where it ends
9:39 am StephenGreene: USAF Col. Caldwell: In a communication revolution. Resources imploding while comms exploding. #idga
9:40 am tericee: @salemonz @hueythewookiee I like this: @jetblue uses Twitter in 4 parts: listen, engage, inform, humanize (RT @Armano from e2conf) #idga
9:42 am JIEDDO: Air Force Colonel cracking jokes about iPhones and Dominos pizza. Ain’t social media grand? #idga
9:42 am AFdotmil: #idga Caldwell-Phone is just a phone, but iphone is much more, laptop computer, portable workcenter, can do your job from anywhere
9:42 am AirmanMagazine: #idga Caldwell-Phone is just a phone, but iphone is much more, laptop computer, portable workcenter, can do your job from anywhere
9:43 am AFdotmil: #idga Caldwell-We have to pay attention to the blogging community.
9:43 am AirmanMagazine: #idga Caldwell-We have to pay attention to the blogging community.
9:45 am JIEDDO: USAF Col. Caldwell: Enemy has been fighting information war since 9/11 while we’ve been fighting the kinetic war. #idga
9:46 am AFdotmil: #idga Caldwell-We are at war. Our enemies use technology to get the edge in commiunication. Information war is no less important.
9:46 am AirmanMagazine: #idga Caldwell-We are at war. Our enemies use technology to get the edge in commiunication. Information war is no less important.
9:47 am JIEDDO: Col. Caldwell: Blogalists – awesome portmanteau of blogger and journalist. #idga
9:47 am AFdotmil: #idga Caldwell-Getting information to people today is different than in the past. The business model for communication has changed.
9:47 am AirmanMagazine: #idga Caldwell-Getting information to people today is different than in the past. The business model for communication has changed.
9:47 am PTSDConference: RT @AirmanMagazine: #idga Caldwell-Getting information to people today is different than in the past. The business model for communicati …
9:49 am AFdotmil: #idga Caldwell-Newspapers are dying, few will survive in the traditional form, radio and television also down as sources for news.
9:49 am AirmanMagazine: #idga Caldwell-Newspapers are dying, few will survive in the traditional form, radio and television also down as sources for news.
9:49 am StephenGreene: USAF Col. Caldwell: By 2015 only 4 dailies left in US. Return of “town square”… but virtual and worldwide #idga
9:50 am AFdotmil: #idga Caldwell-Communication today is akin to the Town Square meetings of the past, except your neighbors are global and the venue is online
9:50 am AirmanMagazine: #idga Caldwell-Communication today is akin to the Town Square meetings of the past, except your neighbors are global and the venue is online
9:51 am JIEDDO: Oh, JIEDDO is at the #IDGA Social Media conference. Hey, gov. And mil. blogalists! http://twitpic.com/8a62k
9:51 am AFdotmil: #idga Caldwell-Engage proactively. Airmen are already using social media. We want Airmen out there telling their story about the AF
9:51 am AirmanMagazine: #idga Caldwell-Engage proactively. Airmen are already using social media. We want Airmen out there telling their story about the AF
9:53 am AFdotmil: #idga Caldwell-We want 331,700 Airmen to engage in the social space. We give them guidance and tools and let them go.
9:53 am AirmanMagazine: #idga Caldwell-We want 331,700 Airmen to engage in the social space. We give them guidance and tools and let them go.
9:55 am AFdotmil: #idga Caldwell-If Airmen are doing, I should be doing it too. Started blog called “From an Air Force Colonel” See here http://ow.ly/fJHW
9:55 am AirmanMagazine: #idga Caldwell-If Airmen are doing, I should be doing it too. Started blog called “From an Air Force Colonel” See here http://ow.ly/fJIe
9:55 am LindyKyzer: If we as leaders want our airmen to do it (social media), we have to do it too – @AFPAA at #idga. Absolutely agree
9:56 am FORSCOM: Next IDGA conference presentation is by the Deputy Director, USAF Public Affairs. #idga
9:56 am StephenGreene: RT @AirmanMagazine #idga Caldwell-We want 331,700 Airmen to engage in the social space. We give them guidance and tools and let them go.
9:58 am AFdotmil: #idga Caldwell-AF has many successes. Micro blogging (Twitter), Moblogging (iPhone) will impact AF communication.
9:58 am AirmanMagazine: #idga Caldwell-AF has many successes. Micro blogging (Twitter), Moblogging (iPhone) will impact AF communication.
9:58 am FORSCOM: USAF has 246 PA officers, 319 PA specialists, 421 videographers, 474 photographers. These are the folks everyone thought would be #idga
9:58 am FORSCOM: positioned to do social media. Only about 50 of these folks are available. Only about 50 of these folks are available. #idga
10:00 am AFdotmil: #idga Caldwell-GAO suggested GPS would fail. AF did a Twitter news conference. 1-hour conf, 18 bloggers. Result: 622 trad news stories
10:00 am AirmanMagazine: #idga Caldwell-GAO suggested GPS would fail. AF did a Twitter news conference. 1-hour conf, 18 bloggers. Result: 622 trad news stories
10:00 am FORSCOM: AF is trying to figure out communication revolution. Don’t know where they are and not sure where its going. With social media every- #idga
10:01 am AFdotmil: #idga Caldwell-Could not have achieved the same result with traditional media roundtable.
10:01 am AirmanMagazine: #idga Caldwell-Could not have achieved the same result with traditional media roundtable.
10:01 am StephenGreene: USAF Col. Caldwell: Twitter conf w/ 18 people yielded 622 pieces of coverage in mainstream media #idga
10:01 am FORSCOM: one is a journalist – Real-time. Unlimited access. The cell phone is replacing everything, your laptop, jukebox, movie theater, #idga
10:02 am FORSCOM: navigation system… You can do your job from anywhere! This is an exploding environment! #idga
10:02 am JIEDDO: Col. Caldwell: Paraphrase – “Trust is the key for defense social media.” #idga
10:03 am AFdotmil: #idga Caldwell-Education and guidance in place and continuing. Official policy for new media not done yet.
10:03 am AirmanMagazine: #idga Caldwell-Education and guidance in place and continuing. Official policy for new media not done yet.
10:04 am publicrelations: Gen Caldwell is a GREAT leader! rt @AFdotmil #idga Caldwell-Could not have achieved the same result with traditional media roundtable.
10:05 am AFdotmil: #idga Caldwell-We don’t have a policy for Airman to talk to his neighbor on the front porch, why do we need one for social media?
10:05 am AirmanMagazine: #idga Caldwell-We don’t have a policy for Airman to talk to his neighbor on the front porch, why do we need one for social media?
10:06 am ilovemytroops: RT @soldiersangels: Gen Caldwell is a GREAT leader! RT @AFdotmil #idga Caldwell-Could not have achieved the same result w/traditional me …
10:06 am AFdotmil: #idga Caldwell-Culture change is inevitable. Old ways don’t work anymore. Must embrace the new ways.
10:06 am AirmanMagazine: #idga Caldwell-Culture change is inevitable. Old ways don’t work anymore. Must embrace the new ways.
10:07 am JIEDDO: Col. Caldwell: News releases are dead? #idga
10:08 am StephenGreene: RT @AirmanMagazine #idga Caldwell-We don’t have a policy for Airman to talk to his neighbor on the front porch, why do we need one for SM?
10:09 am AFdotmil: #idga Caldwell-Air Force not there yet in getting access at work. That will also require a culture change among the Comm (IT) community
10:09 am AirmanMagazine: #idga Caldwell-Air Force not there yet in getting access at work. That will also require a culture change among the Comm (IT) community
10:10 am StephenGreene: RT @AirmanMagazine #idga Caldwell-Culture change is inevitable. Old ways don’t work anymore. Must embrace the new ways.
10:13 am AFdotmil: #idga Caldwell-Question: Is AF developing mobile friendly AF.mil A:Yes in development now. Sight just went through revamp http://ow.ly/fJPo
10:13 am AirmanMagazine: #idga Caldwell-Question: Is AF developing mobile friendly AF.mil A:Yes in development now. Sight just went through revamp http://ow.ly/fJPu
10:13 am pjbphotoandvids: #idga Dede Cordell is in the hizzie! Looking forward to her lessons learned on running a commander’s blog
10:14 am AFdotmil: #idga Caldwell-Not going to be easy to use SM because some people don’t want us to do it. But it is the RIGHT thing to do.
10:14 am AirmanMagazine: #idga Caldwell-Not going to be easy to use SM because some people don’t want us to do it. But it is the RIGHT thing to do.
10:15 am salemonz: Dede Cordell is next from corps of engineers. #idga
10:15 am AFdotmil: #idga Next speaker DeDe Cordell, Public Affairs Specialist, US Army Corps of Engineers discussing “This is your Lt General Blogging”
10:15 am AirmanMagazine: #idga Next speaker DeDe Cordell, Public Affairs Specialist, US Army Corps of Engineers discussing “This is your Lt General Blogging”
10:19 am salemonz: Cordell will speak to the blog they set up at corps of engineers. #idga
10:20 am AFdotmil: #idga Cordell-Commander wanted to communicate strategically and transparently. Goals: Open two-way communication, eliminate the filter.
10:20 am AirmanMagazine: #idga Cordell-Commander wanted to communicate strategically and transparently. Goals: Open two-way communication, eliminate the filter.
10:23 am hueythewookiee: Going to have to bail out, got a plane to catch back to Deutschland #idga
10:23 am AFdotmil: #idga Cordell-Target audiences Internal and external. Process: wanting versus doing. Manpower, other constraints. Timeline -One blog/week
10:23 am AirmanMagazine: #idga Cordell-Target audiences Internal and external. Process: wanting versus doing. Manpower, other constraints. Timeline -One blog/week
10:24 am JIEDDO: Challenges of blogging to external, public audience for a 3-star … DeDe Cordell, Public Affairs Specialist, Army Corps of Engineers #idga
10:25 am JIEDDO: Understandable hating on SharePoint from social media folks. #idga
10:26 am AFdotmil: #idga Cordell-Had a challenge early on, every blog went through Legal. Now only if sensitive issue.
10:26 am AirmanMagazine: #idga Cordell-Had a challenge early on, every blog went through Legal. Now only if sensitive issue.
10:28 am FORSCOM: The communication model is shifting. In 2008, Internet surpassed newspapers as main source of info. The Town Square is back! #idga
10:28 am AFdotmil: #idga Cordell-Fear is the biggest challenge. Everyone is afraid they will get in trouble. Also, unclear-changing policy. IT, manpower, also.
10:28 am AirmanMagazine: #idga Cordell-Fear is the biggest challenge. Everyone is afraid they will get in trouble. Also, unclear-changing policy. IT, manpower, also.
10:29 am JIEDDO: DeDe: Available tools, time constraints, legal concerns, policy concerns and FEAR of criticism are major challenges #idga
10:29 am jeannak: @hueythewookiee good luck! Pleasure talking w u, maybe see u on WoW sometime! Ur notes rocked! #idga
10:29 am FORSCOM: The audience drives the story. This time it’s virtual. People create new behavior by adopting new tools, they are empowered and are #idga
10:30 am jeannak: Cordell: If you can’t post comments, it aint a blog! #idga
10:30 am FORSCOM: organizing to drive issues, stories and agendas. Every airman is a communicator. Give them some rules of information and then cut #idga
10:31 am FORSCOM: them loose. We shouldn’t be afraid of the technology that let’s us do this. USAF is up on social media…Facebook, etc. #idga
10:32 am FORSCOM: There is a culture change…so many people in gov are scared to death of it. We have to get through it…and we have to hurry! The #idga
10:32 am JIEDDO: Partial RT @AFdotmil #idga Cordell-Fear is the biggest challenge. Everyone is afraid they will get in trouble.
10:33 am FORSCOM: world won’t wait for us… It’s a communication revolution! Find them on http://airforcelive.dodlive.mil #idga
10:34 am AFdotmil: #idga Cordell- See the Corps of Engineers Commander’s blog here: http://ow.ly/fJYT
10:34 am AirmanMagazine: #idga Cordell- See the Corps of Engineers Commander’s blog here: http://ow.ly/fJZ8
10:46 am LindyKyzer: Good start to the presentation – @salemonz had us work our chi…and now he’s jumping around the room. #idga We need that enthusiasm!
10:49 am AFdotmil: #idga Next speaker Joshua Salmons, Emergent Media Coordinator, Defense Information School
10:49 am AirmanMagazine: #idga Next speaker Joshua Salmons, Emergent Media Coordinator, Defense Information School
10:50 am AFdotmil: #idga Salmons-Title of presentation “Extroverted Introverts: How being “social” can improve internal organizational health
10:50 am AirmanMagazine: #idga Salmons-Title of presentation “Extroverted Introverts: How being “social” can improve internal organizational health
10:55 am newsdede: Whew… survived the brief at #idga – hope it wasn’t a waste of their time. I think they can feel my pain!
10:57 am AFdotmil: #idga Salmons-Benefits of SocMedia tools in workflow. Traditionally, find a link and e-mail to friends. Today socbookmark goes to many more
10:57 am AirmanMagazine: #idga Salmons-Benefits of SocMedia tools in workflow. Traditionally, find a link and e-mail to friends. Today socbookmark goes to many more
10:58 am GarciaAJ: …and no wonder #idga tweets slowed down, @salemoz is speaking!
10:58 am FORSCOM: Last session of the IDGA conference before breaking for lunch will presented by the U.S. Army Corps of Engineers. #idga
10:59 am GarciaAJ: …and no wonder #idga tweets slowed down, @salemonz is speaking!
10:59 am FORSCOM: Have a campaign plan with commitment 2 strategic & transparent communications. Started with clear, simple, casual 2-way communication. #idga
11:00 am AFdotmil: #idga Salmons-Has some awesome charts showing the confusion created by current workflows in comparison to sharing workflow.
11:00 am AirmanMagazine: #idga Salmons-Has some awesome charts showing the confusion created by current workflows in comparison to sharing workflow.
11:01 am AFdotmil: #idga Salmons-Communication shifting away from e-mail. SocMed tools allow archiving and search. Prevents repeated mistakes.
11:01 am AirmanMagazine: #idga Salmons-Communication shifting away from e-mail. SocMed tools allow archiving and search. Prevents repeated mistakes.
11:02 am AFdotmil: #idga Salmons-Keeps workplace current with emerging communication trends.
11:02 am AirmanMagazine: #idga Salmons-Keeps workplace current with emerging communication trends.
11:03 am Raymond_Gobberg: @_JWeb_ 81% of people said they trust people like themselves vs 15% who said they trust a PR person #idga #prsabootcamp
11:04 am AFdotmil: #idga Salmons-Fosters a collaborative environment. Increases sense of ownership. Breaks down mindset of info hoarding.
11:04 am AirmanMagazine: #idga Salmons-Fosters a collaborative environment. Increases sense of ownership. Breaks down mindset of info hoarding.
11:06 am AFdotmil: #idga Salmons-Encourages creativity and innovation. Allows supervisors to see who is working. Builds community within organizations.
11:06 am AirmanMagazine: #idga Salmons-Encourages creativity and innovation. Allows supervisors to see who is working. Builds community within organizations.
11:07 am FORSCOM: Target audience- external – general public, stakeholders. Internal is those mostly impacted… #idga
11:10 am AFdotmil: #idga Salmons-Changing internal culture: Strategic intent already exists. Senior leaders from President down are for transparent govt.
11:10 am AirmanMagazine: #idga Salmons-Changing internal culture: Strategic intent already exists. Senior leaders from President down are for transparent govt.
11:11 am AFdotmil: #idga Salmons-You can do things without policy. Do what is right and it will pay off.
11:11 am AirmanMagazine: #idga Salmons-You can do things without policy. Do what is right and it will pay off.
11:12 am StephenGreene: Partial RT @AirmanMagazine #idga @salemonz: shifting away from e-mail. SocMed tools allow archiving and search. Prevents repeated mistakes
11:12 am FORSCOM: The blogging process: wanting vs doing, using sharepoint software, blogging policy (there isn’t one), legal review (time consuming, #idga
11:13 am FORSCOM: don’t go through lawyers anymore), timeline goal 1 blog/week. #idga
11:13 am AFdotmil: #idga Salmons-Success depends on User willingness, performance, learning and perceived usefulness.
11:13 am AirmanMagazine: #idga Salmons-Success depends on User willingness, performance, learning and perceived usefulness.
11:14 am StephenGreene: #idga @salemonz: socmedia is “substitute product” for things like email. true? or just another channel?
11:16 am AFdotmil: #idga Salmons-Steps to ignite SocMedia revolution: Be tenacious, start small, empower others, be flexible.
11:16 am AirmanMagazine: #idga Salmons-Steps to ignite SocMedia revolution: Be tenacious, start small, empower others, be flexible.
11:16 am StephenGreene: #idga @salemonz: Successful SocMedia = Functional, Intuitive, Sexy/Cool
11:17 am FORSCOM: Number 1# challenge is fear! Scared they are going to get in trouble. Scared of the good, the bad and the ugly. If you ask your #idga
11:17 am FORSCOM: audience, they will tell you…the truth! #idga
11:23 am FORSCOM: Many believe social media is evil! Blogging is one person deep and if that person leaves, so does the blog. People look for the #idga
11:23 am FORSCOM: blog/person, but it is no more…then what. People build relationships within social media and it’s working. #idga
11:24 am FORSCOM: The biggest challenge is IT, IT, IT! #idga
11:26 am LindyKyzer: Great points about the shift from e-mail centered communication, to streamlined, social networking empowered comms from @salemonz #idga
11:29 am pjbphotoandvids: #idga Salmons – We can save a crap-ton of money, and a crap-ton of time using Wiki’s
11:33 am AFdotmil: #idga Salmons-Internal wikis very successful. Collaboration, leads to a better, easier process
11:33 am AirmanMagazine: #idga Salmons-Internal wikis very successful. Collaboration, leads to a better, easier process
11:56 am GarciaAJ: @LindyKyzer @salemonz great point- definitely the attention to “minding your inbox” is shifting to “minding the information stream” #idga
12:49 pm salemonz: Thanks for the kudos tweeps! You know I love yaz! #idga
12:51 pm salemonz: There is now a pannel of three. Jennifer Kim is VP of integrated strat at sigma group. #idga
12:52 pm salemonz: Kim: hard to stay on top of all the tools that can help you manage your brand. #idga
12:52 pm salemonz: Kim: key to any initiative is understanding the initiative is knowing market and having goal. It’s about relevancy. #idga
12:55 pm salemonz: Kim: it’s hard to create external community since they usually already exist. It’s better to plug in to those #idga
12:57 pm salemonz: Kim: talking toughbook development cycle. #idga
12:58 pm salemonz: Kim: you can help create an experience for users. They can want to interface with your content. #idga
1:00 pm salemonz: Kim: it’s about you being relevant. #idga
1:02 pm salemonz: Next up is Lisa Browne, strategic consultant for JIEEDO. #idga
1:04 pm abbebuck: RT@salemonz Next up is Lisa Browne, strategic consultant for Army JIEEDO. #idga
1:04 pm salemonz: Browne: JIEDDO is correction (Joint IED Defeat Organization). #idga
1:05 pm salemonz: Browne: we are te comm professionals. We are the gurus. Think outside the box. #idga
1:06 pm salemonz: Browne: many have heard about improvised explosive devices (ied). All training is done by branches and funded by JIEDDO. #idga
1:07 pm salemonz: Browne: I went out and just wrote what I saw. We launched Twitter. Through those we doubled our followers. #idga
1:09 pm salemonz: Eric Johnson, president of Ignited LLC. Run army experience center. #idga
1:11 pm salemonz: Johnson: army recruiting is usually percieved in very negative ways. Movies and tv don’t help. #idga
1:13 pm salemonz: Johnson: we figured we need to get army back in to pop culture. Let’s educate as we entertain. #idga
1:13 pm salemonz: Johnson: don’t depend on just media to tell story, but talk directly to people. #idga
1:17 pm tericee: @StephenGreene @salemonz SocMed can definitely take the place of much email. My nephew in college says email is archaic; uses FB msgs. #idga
1:17 pm salemonz: Johnson: army experience center is mall store that let’s people play simulators and hear a pitch only if they want. #idga
1:18 pm salemonz: Johnson: we found that word of mouth is best. No hard sell. If they want info they can get it. We start dialog and relationship. #idga
1:19 pm salemonz: Johnson: we can hook efforts on YouTube and facebook with live events–GED completion, cooking classes, game matches #idga
1:19 pm tericee: @StephenGreene That’s a great point. With SocMed, lessons learned are all discoverable w/o a separate database… @AFdotmil #idga @salemonz
1:20 pm salemonz: Johnson: went off the grid and used a separate product to help us bring all this together. Metrics, features, etc. #idga
1:22 pm salemonz: Johnson: people did start to protest our center, but they used SocMed to organize, we knew when they were coming. Went by with no prob #idga
1:25 pm salemonz: Johnson: you can’t pile on SocMed monitoring to soliders. They will rebel is it’s so many hours a day #idga
1:25 pm salemonz: Johnson: one army exp center replaced 5 recruiting offices in personnel and quotas. #idga
1:26 pm crmenz: Following the Social Media for DoD & Govt conference via #IDGA
1:28 pm salemonz: @tericee agree. If there’s not one overarching wiki structure or org order you’ll get redundancies. #idga
1:37 pm pjbphotoandvids: RT @salemonz: @tericee agree. If there’s not one overarching wiki structure or org order you’ll get redundancies. #idga
2:00 pm sdhudson: #idga Conference member sends her first Tweet
2:02 pm SocialMedia4Gov: Follow updates live from IDGA’s Social Media for DoD & Govt Conference #IDGA
2:11 pm newsdede: Sharing the challenges of emerging media with other govt and DOD communicators at #IDGA
2:11 pm pjbphotoandvids: @sdhudson Go YOU! Nice to see you embrace the technology #idga
2:13 pm ludozone: RT @SocialMedia4Gov: Follow updates live from IDGA’s Social Media for DoD & Govt Conference #IDGA
2:36 pm salemonz: Last speaker is brad niemann from semantic community. #idga
2:38 pm salemonz: Niemann: mil is not first on the field with SocMed, but being second can be advantageous. #idga
2:39 pm salemonz: Niemann: it’s not until we use tools a lot until we grow into them. Early websites had to ease users into features. Now they are savvy #idga
2:39 pm andersoneriks: following #idga with great interest. wondering how we as an organization stack up…
2:41 pm abbebuck: @salemonz writes: Niemann: Military is not first on the field with Social Media, but being second can be advantageous. #idga #abpa
2:42 pm salemonz: Niemann: fears about SocMed echo fears about email television movies the telephone and radio. #idga
2:43 pm salemonz: Niemann: dear Abby wrote several columns about the dangers of the telephone. Said it would destroy marriages as ppl could meet others #idga
2:46 pm salemonz: Niemann: why do people go to SocMed? It’s because they don’t have info. Ppl want to know about something. Family, Iraq, etc. #idga
2:47 pm salemonz: Niemann: when new tools arrive, ppl will use them as they are used to. First TV news was just radio speakers reading. Later evolved #idga
2:48 pm tericee: @salemonz That’s why some people say the “three-click rule” is dead. #idga
2:49 pm salemonz: Niemann: we carry tremendous hopes for new media. Each org has it’s own dreams. #idga
2:52 pm salemonz: Niemann: we have persistent anxiety about SocMed. There were the same “lost productivity” fears about computers. #idga
2:53 pm salemonz: Niemann: innovative orgs respond to competition and evolve. #idga
2:55 pm IQPC: RT @SocialMedia4Gov: Follow updates live from IDGA’s Social Media for DoD & Govt Conference #IDGA
2:56 pm salemonz: Niemann: question some of my peers are asking is what happens to an organization when SocMed is forced in. #idga
3:00 pm salemonz: Niemann: treat SocMed like water. Set up all the ways for info to flow and the see how it goes. #idga
3:14 pm Gov20Radio: Bayus: why blog? gives example of how to save money from car radio repair via leveraging blogsphere #idga, #gov2.. http://tinyurl.com/lks34q
3:19 pm tericee: @salemonz Yeah, the IA folks will totally go for that. #idga
3:22 pm Beth_Wilson: RT @salemonz: Niemann: fears about SocMed echo fears about email television movies the telephone and radio. #idga
3:24 pm Beth_Wilson: RT @salemonz: Niemann: we have persistent anxiety about SocMed. There were the same “lost productivity” fears about computers. #idga
3:26 pm US_EUCOM: @tericee What wiki should we start using to collaborate with our audience? #idga #eucom
3:31 pm US_EUCOM: @GarciaAJ Thanks for the correction on @salemonz. It’s tough to tweet via email. #idga
4:10 pm JIEDDO: Some cubicle decor for #IDGA attendees, “Loose Tweets Sink Fleets” via Reddit: http://www.flickr.com/photos/doctabu/3655742069/
4:25 pm meghankathleen: Working ahead so I can attend #idga tomorrow!
4:26 pm US_EUCOM: #IDGA Social Media participants remember you have a network to launch your SM initiatives. Feel free to ask questions for ideas.

June 25, 2009
1:32 am tericee: @salemonz Interesting. Never heard of http://semanticommunity.wik.is before. Will have to check out #idga tweets and then site.
8:01 am AirmanMagazine: #idga Returning to the lectern this morning is LTC Kevin Arata, previously introduced and Lindy Kyzer, Public Affairs Specialist, OCPA
8:01 am AFdotmil: #idga Returning to the lectern this morning is LTC Kevin Arata, previously introduced and Lindy Kyzer, Public Affairs Specialist, OCPA
8:02 am AirmanMagazine: #idga topic for this morning is How to harness the power of a One Million + group
8:02 am AFdotmil: #idga topic for this morning is How to harness the power of a One Million + group
8:05 am AFdotmil: #idga Kyzer-Social media in the military. the evolution was from fear to acceptance, acceptance to encouragement.
8:05 am AirmanMagazine: #idga Kyzer-Social media in the military. the evolution was from fear to acceptance, acceptance to encouragement.
8:07 am AFdotmil: #idga Kyzer-Organizations don’t have an option not to participate in social media. More young people are getting their news from Internet.
8:07 am AirmanMagazine: #idga Kyzer-Organizations don’t have an option not to participate in social media. More young people are getting their news from Internet.
8:12 am AFdotmil: #idga Kyzer-Colbert Report trip to visit troops was a huge coup for Army. Many consider this show a source of news.
8:12 am meghankathleen: http://twitpic.com/8d98v – Hooah! @Lindykyzer reppin’ at #idga
8:12 am AirmanMagazine: #idga Kyzer-Colbert Report trip to visit troops was a huge coup for Army. Many consider this show a source of news.
8:13 am AFdotmil: #idga Kyzer-A generation gap is impacting our understanding of the social media space. Majors and below use SM as a common practice.
8:13 am AirmanMagazine: #idga Kyzer-A generation gap is impacting our understanding of the social media space. Majors and below use SM as a common practice.
8:16 am AFdotmil: #idga Kyzer-Nearly 3/4 of journalists read one or more blogs regularly for research, almost 1/3 reads at least five. 1/3 use SM once a week
8:16 am AirmanMagazine: #idga Kyzer-Nearly 3/4 of journalists read one or more blogs regularly for research, almost 1/3 reads at least five. 1/3 use SM once a week
8:18 am AFdotmil: #idga Kyzer-While use of traditional media channels decline, SM channels increase.
8:18 am AirmanMagazine: #idga Kyzer-While use of traditional media channels decline, SM channels increase.
8:20 am AFdotmil: #idga Kyzer-65% of people believe printed daily papers will be gone in 10 years. Traditional journalists also believe this.
8:20 am AirmanMagazine: #idga Kyzer-65% of people believe printed daily papers will be gone in 10 years. Traditional journalists also believe this.
8:22 am tericee: @AirmanMagazine And the less popular mainstream media gets, the more it looks and acts like social media. #idga (RT @znh via @jowyang)
8:24 am AFdotmil: #idga Kyzer-Showing clip of Daily Show clip on the New York Times. Hilarious, but has a point.
8:24 am AirmanMagazine: #idga Kyzer-Showing clip of Daily Show clip on the New York Times. Hilarious, but has a point.
8:27 am AFdotmil: #idga Kyzer-Online journalism has changed the release cycle for news. Gone are the days of releasing bad news late Friday.
8:27 am AirmanMagazine: #idga Kyzer-Online journalism has changed the release cycle for news. Gone are the days of releasing bad news late Friday.
8:29 am AFdotmil: #idga Kyzer-83% increase in the amount of time Americans spent on social networking sites in April 2009, compared with same month last year
8:29 am AirmanMagazine: #idga Kyzer-83% increase in the amount of time Americans spent on social networking sites in April 2009, compared with same month last year
8:30 am meghankathleen: We have to find a balanced way to let employees engage on social networking sites while in the office #idga (@LindyKyzer)
8:31 am meghankathleen: Upper leadership don’t need to be on these sites, but they need to understand the value of them #idga (@LindyKyzer)
8:32 am AFdotmil: #idga Kyzer-Army has two major guidelines, maintain good order and discipline and operational security.
8:32 am AirmanMagazine: #idga Kyzer-Army has two major guidelines, maintain good order and discipline and operational security.
8:37 am AFdotmil: #idga Kyzer-Use of social media in Iran elections case went a long way toward educating some leaders of the importance of SM.
8:37 am AirmanMagazine: #idga Kyzer-Use of social media in Iran elections case went a long way toward educating some leaders of the importance of SM.
8:37 am AFdotmil: #idga Kyzer-Your image in the social media space:The Google effect.
8:37 am AirmanMagazine: #idga Kyzer-Your image in the social media space:The Google effect.
8:39 am AFdotmil: #idga Kyzer-Left unmonitored, your identity in the online world will be created for you.
8:39 am AirmanMagazine: #idga Kyzer-Left unmonitored, your identity in the online world will be created for you.
8:41 am AFdotmil: #idga Kyzer- On Foogle today, there are over 17,000,000 articles about reputation management. Army currently spends $0 on rep management
8:41 am AirmanMagazine: #idga Kyzer- On Foogle today, there are over 17,000,000 articles about reputation management. Army currently spends $0 on rep management
8:42 am AFdotmil: #idga Kyzer-Managing online rep: Presence, relevance, penetration–Be in the conversation.
8:42 am AirmanMagazine: #idga Kyzer-Managing online rep: Presence, relevance, penetration–Be in the conversation.
8:44 am pjbphotoandvids: #idga Kyzer: Army is Present in social media but has yet to achieve relevant and penetration in social media
8:47 am pjbphotoandvids: #idga ?If you build it they will come? doesn?t apply to reputation management in the digital world. You must regularly update your presence.
8:47 am AFdotmil: #idga Kyzer-Maintaining your image. Must update and be relevant in the space. People rather read an interesting imitation to boring original
8:47 am AirmanMagazine: #idga Kyzer-Maintaining your image. Must update and be relevant in the space. People rather read an interesting imitation to boring original
8:50 am rkcrawf: RT @pjbphotoandvids: #idga Kyzer: Army is Present in social media but has yet to achieve relevant and penetration in social media
8:52 am AFdotmil: #idga Kyzer-Traditional media are calling for more “citizen journalism”
8:52 am AirmanMagazine: #idga Kyzer-Traditional media are calling for more “citizen journalism”
8:52 am rkcrawf: #idga Kyzer-Maintaining your image. Must update and be relevant in the space. People rather read an interesting imitation to boring original
8:53 am norfolkdistrict: @LindyKyzer from Dept. of the Army on social media: govt has 2 educate or regulate (no need to regulate use of sites if educated) #idga
8:54 am AFdotmil: #idga Kyzer-Eight general rules for implementing a successful blogger outreach program
8:54 am AirmanMagazine: #idga Kyzer-Eight general rules for implementing a successful blogger outreach program
8:55 am meghankathleen: Should causality numbers be released on Twitter, similarly to @USFORA did? #idga
8:57 am AFdotmil: #idga Kyzer-1. Senior Leader Buy-in. Sec Army did a bloggers roundtable March 2008.
8:57 am AirmanMagazine: #idga Kyzer-1. Senior Leader Buy-in. Sec Army did a bloggers roundtable March 2008.
8:59 am AFdotmil: #idga Kyzer-2.Establish relationships before you need them. Read blogs, know what they write about and form a real relationship.
8:59 am AirmanMagazine: #idga Kyzer-2.Establish relationships before you need them. Read blogs, know what they write about and form a real relationship.
9:01 am AFdotmil: #idga Kyzer-3.Find the influentials, find the influencers in your blogging community. Build trust through honesty.
9:01 am AirmanMagazine: #idga Kyzer-3.Find the influentials, find the influencers in your blogging community. Build trust through honesty.
9:02 am AFdotmil: #idga Kyzer-more Don’t be afraid of free web applications, Technorati and Google Blog Search.
9:02 am AirmanMagazine: #idga Kyzer-more Don’t be afraid of free web applications, Technorati and Google Blog Search.
9:03 am AFdotmil: #idga Kyzer-4.Reinvent the usual press release. Bloggers don’t respond to the basic spammed press release. When possible, make personal.
9:03 am AirmanMagazine: #idga Kyzer-4.Reinvent the usual press release. Bloggers don’t respond to the basic spammed press release. When possible, make personal.
9:04 am AFdotmil: #idga Kyzer-more-don’t lie and pretend you’re offering an exclusive you’re not.
9:04 am AirmanMagazine: #idga Kyzer-more-don’t lie and pretend you’re offering an exclusive you’re not.
9:06 am AFdotmil: #idga Kyzer-5.Don’t just ask for help, give it. Be a resource to the blogger community. Go the extra mile.
9:06 am AirmanMagazine: #idga Kyzer-5.Don’t just ask for help, give it. Be a resource to the blogger community. Go the extra mile.
9:07 am AFdotmil: #idga Kyzer-6. Admit when you suck. If you’re new to engaging the blogosphere, and you screw it up admit it.
9:07 am AirmanMagazine: #idga Kyzer-6. Admit when you suck. If you’re new to engaging the blogosphere, and you screw it up admit it.
9:08 am AFdotmil: #idga Kyzer-7.Decentralize control. While having “blog experts” is great, empower your entire public affairs staff to engage.
9:08 am AirmanMagazine: #idga Kyzer-7.Decentralize control. While having “blog experts” is great, empower your entire public affairs staff to engage.
9:10 am norfolkdistrict: per @LindyKyzer, gov’t organizations should be the best source of info for their organization. don’t let others tell your story! #idga
9:10 am pjbphotoandvids: #idga Kyzer: Not all blogs are created equally
9:13 am AFdotmil: #idga Kyzer-8.Incorporate blog outreach. Embrace that blogs are different, be willing to give them seat at the table.
9:13 am AirmanMagazine: #idga Kyzer-8.Incorporate blog outreach. Embrace that blogs are different, be willing to give them seat at the table.
9:14 am AFdotmil: #idga Kyzer-Determine how you can incorporate blog outreach into your traditional outreach mechanisms.
9:14 am AirmanMagazine: #idga Kyzer-Determine how you can incorporate blog outreach into your traditional outreach mechanisms.
9:22 am AFdotmil: #idga Kyzer-Blog Response. When negative blog posts occur. Have senior leaders respond. Now immediate instead for letter to editor.
9:22 am AirmanMagazine: #idga Kyzer-Blog Response. When negative blog posts occur. Have senior leaders respond. Now immediate instead for letter to editor.
9:23 am AFdotmil: #idga Kyzer-Can’t respond to all negative posts. Pick the ones that are important.
9:23 am AirmanMagazine: #idga Kyzer-Can’t respond to all negative posts. Pick the ones that are important.
9:25 am AFdotmil: #idga Kyzer-Going viral. blogtalkradio-powerful medium, anyone with a phone can host their own show.
9:25 am AirmanMagazine: #idga Kyzer-Going viral. blogtalkradio-powerful medium, anyone with a phone can host their own show.
9:29 am AFdotmil: #idga Kyzer-It’s the message, not the platform. Don’t tie to a specific format such as roundtables.
9:29 am AirmanMagazine: #idga Kyzer-It’s the message, not the platform. Don’t tie to a specific format such as roundtables.
9:31 am AFdotmil: #idga Kyzer-Corporate blogging.Blogs should be written conversationally and should be short. Think Op-ed length and e-mail tone.
9:31 am AirmanMagazine: #idga Kyzer-Corporate blogging.Blogs should be written conversationally and should be short. Think Op-ed length and e-mail tone.
9:38 am pjbphotoandvids: #idga @lindykyzer Twitter is texting on crack. instead of single person to person texting, you hit the multitudes.
9:45 am AFdotmil: #idga Kyzer- passing along the address to Kyzer @lindykyzer
9:45 am AirmanMagazine: #idga Kyzer- passing along the address to Kyzer @lindykyzer
10:02 am norfolkdistrict: Facebook is a great landing page for various social media sites. (via @lindykyzer) #idga
10:15 am tericee: @AFdotmil Even Internal wikis are no different. Must be discoverable. For crowdsourcing. Like Intelink: IC, DHS, DoD, & DoS contribute #idga
10:36 am sthomp22: @heartchat glad to hear your workshop at socialmedia4gov was well received #idga
10:36 am meghankathleen: Hearing about @shashib and his work at Network Solutions #idga
10:58 am adammertz: #idga LtCol JD Whitlock presented yesterday on AFMS use of social business software (from Jive). Slides & recording here http://bit.ly/Guw4t
11:16 am adammertz: #idga good video of the DOD’s use of social business software – ‘Facebook for Spies’ http://bit.ly/zSCpv
11:26 am crmenz: Interesting… RT @adammertz: #idga good video of the DOD’s use of social business software – ‘Facebook for Spies’ http://bit.ly/zSCpv
12:07 pm AFdotmil: #idga Next speaker Amos Gelb, director, Semester in Washington Journalism Program, The George Washington University
12:07 pm AirmanMagazine: #idga Next speaker Amos Gelb, director, Semester in Washington Journalism Program, The George Washington University
12:08 pm AFdotmil: #idga Gelb-Topic “The Future of Digital Journalism”
12:08 pm AirmanMagazine: #idga Gelb-Topic “The Future of Digital Journalism”
12:10 pm AFdotmil: #idga Gelb-Comparison of old days and new days. Daily show:Nothing he says is incorrect, or it is so incorrect it is recognized as satire
12:10 pm AirmanMagazine: #idga Gelb-Comparison of old days and new days. Daily show:Nothing he says is incorrect, or it is so incorrect it is recognized as satire
12:12 pm AFdotmil: #idga Gelb-Daily Show: Content is similar to what you see on other cable news shows such as Hardball.
12:12 pm AirmanMagazine: #idga Gelb-Daily Show: Content is similar to what you see on other cable news shows such as Hardball.
12:12 pm AFdotmil: #idga Gelb-Journalism itself isn’t changing so much as the way it is delivered to you.
12:13 pm AirmanMagazine: #idga Gelb-Journalism itself isn’t changing so much as the way it is delivered to you.
12:14 pm AFdotmil: #idga Gelb-Traditional media was an oligopoly. If you wanted information you got it from us.
12:14 pm AirmanMagazine: #idga Gelb-Traditional media was an oligopoly. If you wanted information you got it from us.
12:15 pm AFdotmil: #idga Gelb-Sunday paper was a fallacy of the mass media. Was assumed everyone read it all. In reality, people wanted parts, had to buy all
12:15 pm AirmanMagazine: #idga Gelb-Sunday paper was a fallacy of the mass media. Was assumed everyone read it all. In reality, people wanted parts, had to buy all
12:17 pm AFdotmil: #idga Gelb-Journalism was built for a monopoly market. Average profit margin was 40% and up.
12:17 pm AirmanMagazine: #idga Gelb-Journalism was built for a monopoly market. Average profit margin was 40% and up.
12:18 pm AFdotmil: #idga Gelb-When profit margins of large paper group dropped from 40% to 19% on $6 billion, it was seen as no longer profitable, broken up
12:18 pm AirmanMagazine: #idga Gelb-When profit margins of large paper group dropped from 40% to 19% on $6 billion, it was seen as no longer profitable, broken up
12:19 pm AFdotmil: #idga Gelb-Drats, logging out for teleconference. This looked like a great speech. Will read others tweets later.
12:19 pm AirmanMagazine: #idga Gelb-Drats, logging out for teleconference. This looked like a great speech. Will read others tweets later.
12:28 pm meghankathleen: http://twitpic.com/8dxc9 – Why journalism won’t die #idga
12:44 pm meghankathleen: Pentagon Channel is one of the biggest under recognized TV station #idga
12:56 pm nutzareus: @meghankathleen if @pentagonchannel wasn’t just an RSS feed it would be great. #idga
2:00 pm meghankathleen: Since @GeoffLiving couldn’t present @ #idga, @salemonz is digging into the weeds of SM. The audience <3’s him already, ha lots of laughs

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4 Comments

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Joshua Salmons

I’m looking for a way to capture tweetstreams from events like this (I’m the @salemonz guy who tweeted like a fiend). What do you use to capture and organize this sort of data? I’m new to Twitter, but I’m learnin’.

Pam Broviak

Hi Joshua,

I have been going to this site: http://wthashtag.com/

It is a wiki interface where you can input the hashtag that is being used. If someone has set up a page for it, you will see all the related info along with the Tweets. There is a button above the Tweets that says: “Transcript.” This is what I have been pressing to get the listing of all the Tweets on a browser page. Then I copy and paste.

If the page has not yet been created, they the site prompts you to create the page for that hashtag. It is real simple to create the page so I have been doing this when it is not already set up. I love the statistics that are generated too.

Joshua Salmons

Awesome! Thanks a million for the tip. I’m starting to use twitter at seminars instead of taking notes and didn’t have a good solution for capturing this stuff. I’m stoked to use this.

James Pritchett

Joshua, thanks to passing this along to those of us who attended as well. Great stuff. I’m @AirmanMagazine