Happy Friday! Here’s the last two enterprise 2.0 principles from my recent guide.
Principle #9 – Status Updates
Consumer social networking has driven the status update phenomenon, with most services including function so we can see what our friends, family, coworkers and other associates are up to. While it may seem that the status update is too frivolous or fun for the enterprise, it offers a powerful tool to engage users within communities. Within a social learning community, setting the status update to what are you learning provides a relatively simple, yet robust way to communicate with and engage others in the community. Status updates are particularly interesting as they have proven very effective within consumer social networking sites and now users are comfortable with communicating in this manner. They provide an easy way to engage users that may be hesitant to participate as it closely mirrors something they are likely doing on a personal level. . As they visit the site to do status updates they are apt to become engaged in other activities over time.
Principle #10 – Measurement Matters
To truly ensure the success of your enterprise 2.0 initiatives, metrics need to be clearly defined and measured on an ongoing basis. Metrics are central to being able to plan and strategies ,efforts and activities in a project. This enables users and community managers to have tangible metrics so they can know what is working/what is not, who is participating/who is not, and setting targets for growth of the project.
Social networking sites are driven by metrics, numbers of friends, followers and so on. Enterprises need to take these metrics much deeper to identify short, medium and long term goals, manage and nurture top contributors and determine what is most successful within the community. A project without substantiated ROI is not a project for long, so measuring items like page information and overall community information can make a critical difference in the adoption and success of the community.
Enterprise 2.0 offers organizations a new and tangible way to drive business results using proven technologies and approaches from social networking. Applying the above principles can enable organizations across the public and private sector to make Enterprise 2.0 and communities a success.