The Defining Role of Personality in Brand Communications

How would your customers characterize your brand’s personality? Is it corporate, formal, standoffish and perhaps a little too impersonal? Or is it casual, friendly, engaging and personal? If you were to ask your customers to use pictures to describe your brand’s personality, which images would come to mind? Your brand communications – direct mail, email, website, blog and social media posts, advertising, sales pitches, job ads, etc. – are all windows into your brand’s personality. Your personality is what sets your brand apart from others in your market or industry. It’s why people choose and remain with your brand. It…

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