The Social Media Starfish & The Conversation Prism

I came across this blog post and found it really useful – although the author comes at this topic from a Public Relations perspective, I think the information and links on this page are highly relevant for those of us who are trying to understand where and how we might reach our customers using these new tools:

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

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