During the past 20 years, or so, as video technology has leapfrogged itself to the point where you can shoot a feature film on your phone, many local agencies began hiring communication specialists and video producers to come up with new and creative ways to get their message out. But, in many cases, the priorities… Read more »
Posts Tagged: Web
Today, government communications jobs are so much more than just writing press releases and talking to reporters.
Providing important information to the public is the primary goal of most government websites. Until recently, that often meant large amounts of text, few images, and troves of hard-to-navigate information. However, advancing technology has provided agencies with a way to creatively and inventively share data with citizens without sacrificing the messages they are trying to convey. From cleaner,… Read more »
Like all the other things we have to maintain in life – our cars, our diets, our checkbooks – maintaining an image takes time and talent. It doesn’t just happen and it doesn’t involve only one strategy.
To best communicate technical or sensitive information to your audience, consider integrating video into your communications plans in a greater way.
FirstNet has been obligated by Congress to take all actions necessary to ensure the building, deployment and operation of the nationwide public safety broadband network. Learn more here.
The global reach of the Internet makes it more imperative that communicators from every industry and organizations of all sizes create multi-lingual websites. Meeting your web audience in their language has never been more important. All aspects of translation and localization—from development and design to content creation and project management—are much more manageable these days. Translation Management Software (TMS) coupled with Content Management… Read more »
As the sole communications staffer at the time, I was bombarded by emails from the field about opportunities for republishing. Then a friend in the web-design field said some magic words that changed everything: database-managed content management systems, or database-driven CMS.
I hate word “bureaucracy” because it degrades public sector workers at all levels. For many reasons, countless pejorative metaphors, theories, and political actions about public sector workers have decorated the iron cage. Public sector staff can weave webs supporting real collaboration, see contacts outside the hierarchy and rules; they seek out connections with people who… Read more »
Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set – and that they’re the ones most of us can least afford to break.