Here’s a cool video, based on the fascinating book of the same title, that explains how organizations are starting to embrace Web 2.0 as a means of enhancing performance and delivering bottom-line returns. The battle is essentially one between horizontal networks and vertical institutions. Social networking is antithetical to traditional hierarchical power structures and there is an inevitable conflict between the two. But power is shifting. The world is changing. Web 2.0 is creating new market models, enterprise organizations, and democracy.
Great video – Does a great job of capturing the internal conflicts in many organizations.