Trends on Tuesday: One Million Apps

Over 1 million served?

According to mobile analytics firm Mobilewalla — Apple, Android, BlackBerry and Windows Phone 7 have collectively hit 991,524 apps available in their stores, with the major 1 million app milestone set to be reached within the next week. This is a significant milestone considering the modern mobile app ecosystem really only got its start in mid 2008. —More from Mobile Marketing Watch

Breaking these numbers down by platform:

  • Apple: 591,428 apps (59.6% of marketplace)
  • Android: 321,020 apps (32.3%)
  • BlackBerry: 43,544 apps (4.4%)
  • Windows Phone 7: 35,248 apps (3.5%)

Other trends, Apple developers are adding one thousand new apps a day, Android about 1,400. You can read the full article here.

The app marketplace isn’t slowing down. Government agencies building apps are competing in a very crowded marketplace. Any app launch strategy needs to include strong promotions to your key audiences to help the public get to the info and services on your app.

And, here is a timely resource! Register for our webinar: Mobile Websites vs Mobile Apps. It’s this week, on December 8th at a great holiday price, free!

**reposted from the Mobile Gov Blog from the Office of Citizen Services & Innovative Technologies at GSA**

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