I’m wrestling with an issue and I’m hoping I can get a lot of input from multiple sources regarding Twitter strategies for government.
Try to look at this with your “public affairs hat” on. Do you think Twitter accounts for an agency should be created and managed based upon a general topic, organizational structure, or a combination of both?
If done organizationally, there’s the potential for having hundreds of Twitter accounts all from your organization. Many would be very niche, but is there more of an advantage to approaching accounts in that way or more of a disadvantage to the agency?
If done topically…advantages? Disadvantages?
Many organizations have a decentralized web presence…meaning it’s not managed by any one group. Should your Twitter presence be the same way?