What is the value of our content – part 2

This is a variation of my previous musing about what would we do differently if we, or our authors, got a pound for everytime their report was downloaded.

I was telling a new colleague about this idea recently which then made me follow this line of thinking a bit further.

I once went on a site visit to Sainsbury’s HQ in London. They said that every senior manager was an advocate for a particular brand. This meant that they had to push it internally, encourage their friends to buy Jaffa cakes, or whatever their particular line was.

Just imagine if our authors did get a pound for every report downloaded. What if they were the author of the report about Neurological services?

They go to a party and introduce themselves.

‘Hi, I am Fred I work at the NAO I wrote the report on Neurological services. You might have heard about it on the news? Do any of your family have any neurological conditions?

‘Oh they do – it might be worth you having a look at our report and see what we found out?’

Occasionally Fred picks his boy up after school, he is a busy auditor after all. If he is not too late he has a chat with the other parents. As new people turn up all the time he starts introducing himself and talking about the report he worked on. Ker chink. That’s another pound.

Fred decides to have a look at his profile on Linkedin and realise that though he says he works at the NAO he does not really say what they does. That is soon fixed – ‘I work in the area that audit health issues’. ‘ I was part of the team that worked on the Neurological services report’ – of course he includes a link to the report because he will get a pound for each download.

Ahem, Fred suddenely remembers his Twitter account. What about adjusting his profile their. Quickly done and another link is created.

It takes a while but it suddenly clicks with Fred that if he used his Linkedin account to join some networks that deal with health issues he could push he Neurological services report. Ha money in the bank he thinks.

Nearer home Fred remembers his overused Facebook account. Time for another link. Of course now that he is getting a pound for each download the next time a friend starts talking about health issues he’s pushing his report.

You get the idea.

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