Over at Social Media Today, Gary Goldhammer, wrote a post with a few tips on how to slow down your social media use that are worth a quick read. What!? Slow down!? Yes! We get so caught up in having to use the latest social media tool that we don’t stop to think why we even want to use them in the first place…other than to be the first to know everything at once. In our organizations, when people want to use Facebook, Twitter, or Buzz, we tell people “Mission. Tools. Metrics. Teach.” But yet when it comes to our own lives, we do the exact opposite.
Spreading yourself thin is something that many of us know too well. When was the last time you thought to yourself, “I have too many things to do and not enough time to do them all” or “If I could just work on one or two projects at a time then I’d be much happier.” At work the more projects we involve ourselves in, big or small, the more we spread ourselves thin. Our productivity might appear to go up, but our quality decreases greatly. Same principle holds true for our social media use. When we’re using too many tools we’re spreading ourselves thin and our ability to apply quality listening to what’s happening within each tool decreases.
Recently, I’ve started reflecting on my own personal social media use.
It was simply becoming too much for me to manage each day. Suffice it to say that I’m changing how I use some of the “tools” I do based upon how they meet MY “mission”. I don’t care too much for “metrics” on personal use, but I’m certainly “teaching” myself as I go. I’m sure many of you would benefit from doing the same.