Yesterday Facebook rolled out a brand new feature that allows people to not only "friend" each other, but now "subscribe" - - making a personal profile more like a fan page. For example - let's say I want to know what is going on with Mark Zuckerberg, but I am not "friends" with him. If he sets up his profile so I can "subscribe" to his page, I will get his updates in my newsfeed.
3 main functions of new subscribe button:
1. Subscribe to interesting people who you aren't friends with.
2. Allow people to subscribe to you (you get notified who does, by the way, and you can control what they can comment on and "like").
3. Control how much information you see from those you subscribe to. When you subscribe to a person, you immediately select if you want to see "All Updates," "Most Updates," or "Only Important."
I think this will bode interesting for government officials and I wonder if it will change what and how they share...
Your thoughts? More info here if you are interested...